Online scratch-offs game and site.
Samsung Electronics approached CR Worldwide to introduce an incentive targeting their distributors to drive sales of selected notebooks to unmanaged resellers.
Key to Samsung’s requirements was speed of launch for the incentive and minimal input required from distributors in order to participate. To fulfill this objective, CR Worldwide implemented an online scratch-offs game as it’s highly flexible, cost effective and activities could be tracked and provide performance accountability and user activity evaluation. The site and all supporting comms were designed with full Samsung branding. The use of scratch-offs was a fun, instant and an engaging reward mechanism for the distributor.
Distributors provided sales report data to Samsung who then confirmed codes to be issued to CR Worldwide who issued codes via branded HTML email to the distributors with a link to the scratch-offs to play and see if they had won a lifestyle e-voucher.
Vouchers could then be spent with a wide range of retail partners from restaurants to travel companies such as Marriott, De Vere and Opodo, entertainment with days out at major attractions nationwide or even gifts.
The program received such a positive response that the initial pilot was extended and the incentive ran for five months with 78% of codes played and a massive 82% of rewards claimed.
A high engagement, straightforward incentive with fast turnaround and low set up costs provided by CR Worldwide.
78% of scratch-off codes issued were played
82% of all prizes were claimed
Don’t just take our word for it – read all about how we have worked with some of the world’s biggest brands and helped them achieve their business goals, as well as get a great return on their investment by using our rewards and incentives services.