Program Objectives

NetApp were looking for our team of Event Managers to create a conference that:

  • Demonstrated the business value of NetApp people, partners, products and solutions
  • Highlighted NetApp’s technology and innovation
  • Inspired confidence and loyalty with the NetApp community of influencers, partners and users
  • Provide expert training to users

The Solution

We managed and implemented four main components at the four day convention:

  • General Sessions featuring keynote
  • Large scale live instructor / presenter led training on technical and solution developments – over 500 breakout sessions ran across the event
  • Exhibition with over 100 of NetApp’s key partners alongside NetApp’s own field experts
  • Networking opportunities with peers, partners and NetApp Technical Leadership
Program Objectives image

What we did

Insight is NetApp’s annual conference devoted to the technology-curious storage and data management professional. NetApp Insight 2014 was the seventh Insight conference organised by CR Worldwide, having seen growth from 700 attendees at the first Insight EMEA event in 2008 to over 3,100 in 2014.

The four-day convention moved to the new CityCube Berlin; the highly-flexible, multi-functional space with direct access via public transportation made CityCube the ideal venue.

NetApp were looking for our team of Event Managers to create a conference that:

  • Demonstrated the business value of NetApp people, partners, products and solutions
  • Highlighted NetApp’s technology and innovation
  • Inspired confidence and loyalty with the NetApp community of influencers, partners and users
  • Provide expert training to users

We managed and implemented four main components:

  • General Sessions featuring keynote
  • Large-scale live instructor / presenter led training on technical and solution developments – over 500 breakout sessions ran across the event
  • Exhibition with over 100 of NetApp’s key partners alongside NetApp’s own field experts
  • Networking opportunities with peers, partners and NetApp Technical Leadership

We developed a strong pre, during and post communication strategy to promote the event and distribute key messages to the delegates and surrounding industry. Social Media also allowed delegates to share information, pictures, videos and content with the NetApp network.

Utilising the "Together We Can" theme, we provided each attendee with two LEGO bricks and invited them to "Build New Insight" by joining together to create the NetApp logo. Additional bricks could be gained from visiting exhibitors and participants were entered into a prize draw to win a $25,000 charity donation.

Social and networking events were a key element to the conference. Our team organized drinks receptions and provided entertainment through stilt walkers, magicians and a Venus Brass marching action band. Regional dinners were coordinated, along with recognizing outstanding achievements at The Tech Team Awards.

On the final evening, we organised an offsite evening party at Berlin’s historic Olympic Stadium, where guests were greeted by the roaring Olympic Torch. On the athletics track, guests could participate in human table football and test their skills at the goal walls. Inside the stadium, guests were kept entertained with foosball and arcade games, a casino area, live bands and DJs, and live cooking stations until 12:30am.

Being the first time that customers had been invited to participate in the event, NetApp were thrilled with the outcome. Overwhelming positive feedback has been received from both NetApp and the attendees, with their expectations exceeded with both the management of the event and the venues.

Results

42%

42% growth on NetApp Insight 2013, 340% growth on the first NetApp Insight event in EMEA in 2008

54m

Social Media posts reach an audience of 54 million during the event

“Thank you all for your support in making Insight 2014 yet another great event. Every year we raise the bar, in terms of number of attendees, quality of the content delivered to the delegates, seamless and successful integration of our end user customers, networking opportunities in the expo floor and overall attendee experience with memorable moments. Thank you for delivering such a great event unmatched in the market place today!"
NetApp, Director Systems Engineering, EMEA Channel and Middle East, Eastern Europe & Africa Area
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