An AMAZING evening at The Brits

Programme objectives

  • To run a short programme into resellers to drive sales of eligible products
  • To provide a highly desirable reward, that would encourage sales team to increase performance
  • To create an end of programme event that would generate long-term association with the brand

The solution

We needed to provide a unique experience, which people would want to attend, something out of the ordinary that they would not necessarily have access to normally. The event would be highly desirable, enough to encourage the target audience to sell eligible products and earn a place to an exclusive event.

We proposed an evening at The Brit Awards at the O2 Arena in London for 12 winners. Guests would be treated to a luxury dinner, followed by witnessing the year’s best musical talent receiving their accolades and providing live performances of their winning entertaining songs.

o2 arena at night with champagne glasses and a crowd of party goers

What we did

The group were treated to an exclusive evening, starting with a champagne reception at the hotel to meet all of the other guests. Accommodation was provided at the 5* Radisson Blu Edwardian Hotel, just over the river from the O2, so a great location to be based at before they enjoyed their memorable evening.

Guests were transferred to Gaucho Grill at the O2 Arena for a three-course meal and drinks.

After dinner, it was time for the big event – a night with the stars at The Brit Awards. The group were seated in a prime position to enjoy all the amazing performances and awards show.

The after show party took place at DSTRKT in central London where the group danced the night away in their own private VIP booth, rubbing shoulders with celebrities … complete with more champagne!

Our Event Manager attended the event to ensure all guests felt like VIP’s throughout the whole experience, providing them with a memorable evening and to toast their success from achieving their own award winning sales within the incentive that won them a place to the reward event.

“I continue to use CR due to the seamless service – which was definitely provided for this event. The team are always great to work with always helping with the smooth running of the event from start to finish.”

Channel Marketing Manager

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