30 successful sales floor days drive £millions of pipeline sales

Programme objectives

  • Launch a simple, quick, yet impactful solution
  • Inject some fun across their Partner and Reseller sales floors
  • Enhance brand awareness
  • Stand out from the competition and maintain mindshare
  • Motivate teams to sell more of certain Dell products
  • Reach a set target of sales/quotes/pipeline on specified days
  • Keep momentum flowing across the sales floors
  • Encourage Dell reps to work with the sales teams to provide sales tips and tools

The solution

Our events team recommended running a series of sales floor days across 30 individual sales floors, throughout the country.

To keep things simple and manageable, we created one package where each Dell Rep and Partner contact could select from two themes and within each theme they could choose from different games and catering options. This would give them the flexibility to adapt the SPIF day to each environment. The games would be interactive and appealing to the audience to want to take part in.

Our Event Managers would manage and be onsite for each of the events to set up the days requirements and to be on hand to encourage maximum participation and engagement from each member on the sales floors.

We would provide full end of week results and progress reports to the client so they can keep up to date with the success of the event.

What we did

The Partner and Reseller sales teams were tasked with striving to achieve particular targets on a specific day. To reward them, we created a fun environment, positioned within competitive surroundings.

To launch the day’s activities and to bring a focus to the event we produced branded Dell balloons, bunting, stacked boxes and floor decal that we positioned across the sales floor, in order to identify which brand and products would be in the spotlight on the specific day.

We also handed out branded giveaways such a stadium cups, flexi man clocks and rock candy. Sales teams could have these positioned on their desks, reminding them of the brand name they were needing to concentrate on, that day.

Our Event Managers encouraged individuals to take part in the interactive games like batak, vision racers, surf simulator or the buzz wire. It provided them with a break from the incentive, whilst injecting some fun and creating an exciting environment. Individuals were left feeling hyped up, enthusiastic and ready to hit the sales floor running afterwards.

On the spot prizes like gift cards or tangible products were handed out throughout the day when certain targets were achieved or they had achieved success from playing in the interactive games. This motivated the sales teams to focus on the task in hand and push sales through, so they could receive a reward. It also encouraged other individuals to strive to push towards the target so they could receive a prize too. By handing out prizes throughout the day, this maintained a steady momentum on the sales floor inspiring them to continuously drive sales and not lose focus.

We also provided catering options including a hot dog or waffle cart, comfort food selection including gourmet burgers, pie mash / chips & peas or a cold buffet.

The SPIF days were well received by the sales floors, with results on the day almost always exceeded targets and expectations. They helped to create awareness and keep momentum throughout the quarters, exactly what the client was looking to achieve.

“Terrific day and very much a complete success. I think it went better and made more of an impact than we had imagined with sales.”

Dell

The results

2000+

sales people reached over 30 days

£Millions

pipeline sales generated

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