Dell Partners enjoy the races… with a little added surprise!

Programme objectives

  • To organise and event manage an end of incentive prize for 30 channel partners
  • To create a memorable experience for all that attended
  • To generate a talking point for sales teams on their return to the office to encourage others to participate in the next event

The solution

We proposed to take the group of incentive winners to an evening event at the Epsom Races.

Situated in the heart of Epsom Downs, the racecourse is situated close to the Dell UK Head Office and has easy links from London, so was conveniently accessible for partners.

Horseracing is a fun, exciting and exhilarating experience, with an opportunity to embrace a competitive spirit; perfect for maintaining their energy and enthusiasm built up from participating in the incentive. So when combined with the modern and stylish venue of Epsom racecourse and the warm summer night, it made the ideal reward for partners.

epson races with surprise concert

What we did

This Epsom Live! Evening started with six horse races taking place on the world-renowned Derby course. Guests were treated to full hospitality with a champagne reception, three-course meal, complimentary bar and a guest tipster for the evening. Our Event Manager was also on hand to manage all of the logistics of the event ensuring everything went to plan and both delegates and the client were happy.

The racing was followed by a live outdoor concert with Scouting for Girls at dusk, set against the beautiful backdrop of the Epsom downs.

Guests enjoyed all of the racing and the concert from their private suite and balcony overlooking the stage.

A major highlight of the event (and surprise to the group), was a meet and greet with the band prior to their set. All three members of Scouting for Girls liaised with the group early evening, watching the racing and posing for those all-important selfies.

Accommodation was provided for all guests with transfers to and from the hotel to the racecourse. The evening ended with a few sneaky drinks and some great conversation back at the hotel recounting memories from the night.

“A great evening with some great people… my highlight of the event was meeting the band. A very nice and unexpected surprise!”


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