Cheltenham Gold Cup… a fantastic experience!

Programme objectives

  • To provide an experience that would promote networking between different channel partners
  • To reward attendees for their hard work and commitment in selling eligible products during the first quarter of the year
  • To organise an all-day intimate VIP event plus evening activity, including an overnight stay in a UK central location with good transport links

The solution

We proposed to take the group to attend Cheltenham Gold Cup, followed by an evening in Cheltenham town, which was sure to be a hub of activity following this prestigious event.

The Cheltenham Festival is recognised worldwide as the pinnacle of the jump race calendar – quite simply the Olympic Games of National Hunt racing. Each day of the festival offers spectacular jump racing, building up to the grand finale, the Gold Cup, on Friday.

This highly regarded event with a social reputation to match was sure to provide an electric and thrilling atmosphere as spectators enjoyed the drama and anticipation of who would be crowned winners.

The redeveloped grandstand and facilities, provided the perfect base for our group of winners to be treated to their VIP experience, whilst absorbing the view of the iconic racecourse.

Cheltenham Gold Cup racing shot and groups of people having a good time

What we did

The group enjoyed a champagne reception followed by a four-course lunch (including complimentary bar) and afternoon tea in one of the superb, luxuriously appointed marquee restaurants situated in the hub of the Tented Village.

The location was perfect for the group to place a bet, following them receiving those all-important tips from celebrity tipster – John Francome – who joined the group throughout the day, giving them advice on the horses who were hot to trot in each race.

We organised a sweepstake where guests were awarded points for their 1st – 4th place predictions. The winner received a signed painting from the racecourse itself.

Following the racing activities, the group hit the centre of Cheltenham for dinner and dancing in a VIP area at a local club. The evening ended with an overnight stay at a nearby 5 star, luxury spa hotel.

“Everyone had a fantastic day, hospitality events are a great way of involving everyone. Thank you!”


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