Global channel program driving 1447% increase in sales claims

Programme objectives

  • Quick to market global solution to reward the loyalty of channel partners
  • Encourage registration of sales opportunities for clearer visibility of pipeline
  • Improve product knowledge of partners  to provide better recommendations to customers
  • Launch an easy to manage solution for stakeholders with accurate reporting

The solution

Our flexible and scalable white label solution, MyRewards®, would enable us to easily implement a market-leading channel loyalty programme quickly, by customising the modular capabilities to the complex requirements.

We would introduce a performance programme for partners to receive points based on achievements fulfilled, which could be redeemed for prizes in the integrated rewards catalogue.

The portal would also provide the resellers with one location to access their Honeywell tools, including sales, marketing and technical support resources, which would assist them in securing customer deals.

iMac, iPad and iPhone screens showing the Honeywell / MyRewards implementation

What we did

Our Digital teams were able to quickly set out the key objectives Honeywell were looking to achieve. Our Creative team conceptualised the idea and designed the online platform to be in line with the company brand guidelines… Honeywell GO was born.

Users were awarded with points to their online account, for successfully fulfilling the programme KPI’s, which could be exchanged for a prize within the reward catalogue, which includes over 5,000 carefully selected products from leading brands.

SALES CLAIMS
Using a dynamic form, partners can log and upload evidence of their sales of Honeywell products. Points are added to their account for approved claims.

PROJECT REGISTRATIONS
Rewarding partners who engage Honeywell early in the sales cycle, or provide value added solutions, to help win sales opportunities from other vendors.

WEBINAR TRAINING
Partners could attend online training courses to increase knowledge and support them in positioning Honeywell products. Instant points codes were awarded to attendees.

REFERRALS
Gives the opportunity for partners to win a trip for two to Cancun by referring a colleague. If the colleague also signs up for Honeywell GO, they are entered into the prize draw.

To ensure regular active visits from Honeywell partners to the platform and to maintain momentum and encourage reward redemptions, we introduced various promotions throughout the year.

BLACK FRIDAY
For every redemption made in the reward catalogue throughout the Black Friday period, they were entered into aprize draw for the chance to win a Hotels.com gift card.

DOUBLE UP POINTS
To focus the sell through of 50 SKUs in five product families, double points were issued for any sales made and logged during a set promotional period.

PRINTER PRIZE DRAW
For every Honeywell printer sold and logged, partners earn one entry into a monthly prize draw for a trip for two.

ONE YEAR ANNIVERSARY GIVEAWAY
To celebrate the programs milestone, for every redemption made in the reward catalogue during the birthday month, users were entered into a prize draw to win a pair of Coosh Bluetooth headphones.

Our in-house Events team sourced and coordinated all the elements of the trips associated with the prize draw competitions and referral campaigns.

Honeywell GO has a full reporting suite built for key stakeholders to review the real-time performance and activity against KPI’s, all via visible intuitive graphs and dashboards. Assigned administrators from each partner company, can be responsible for distributing points and rewards to users.

“The team at CR is wonderful to work with and continue to provide top-notch customer service to Honeywell. We look forward to continuing to work together to develop our rewards programme!”

North American Marketing Manager, Honeywell & GO program owner/manager

The results

1447%

1447% increase in sales claims logged

70%

70% of partners are active users

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