Customer loyalty schemes to ensure returning business
Customer loyalty schemes are a highly effective way of establishing and maintaining long running and trusted relationships with your customers and B2B clients. It is important to maintain this relationship to build brand loyalty and set your business apart from your competitors.
The process of gaining new customers isn’t always easy – it can take up a lot of your time, resources and focus to find new clients. For B2B businesses, customer retention is vital to long-term success. Long-time customers are often more relaxed when it comes to their needs, as they are familiar with the service they have received and confident in your ability to meet their needs. It also becomes easier to upsell products to an existing customer who trusts your expertise, rather than a new client.
Loyalty programs are flexible enough to tailor to all business objectives, as well as creating more opportunities by providing exclusive customer data. A B2B or customer loyalty platform allows you to have an online system where customers can sign in to accrue points based on actions such as referrals to other customers, or continued loyalty through repeat business.
Using a loyalty platform can quickly turn into a win-win situation, as your company can retain a customer’s business, while they in turn receive benefits from your company as a token of appreciation for their commitment.
CR Worldwide quickly designs, launches and optimises high-impact customer loyalty programmes that drive engagement to:
- Stronger customer relationships
- Increased sales through repeat purchases
- Increase share of wallet
- Enhanced relationships and better customer service
- Promote cross or up selling
- Retained client base
- Customer profiling and insights
- Ready-made brand advocates and referrals to new customers
All powered by our Easy-to-Implement, Easy-to-Use and Easy-to-Manage MyRewards® technology platform.
Our MyRewards® platform speeds programme results
Our market-leading online customer loyalty programme platform provides total performance tracking, reward redemption and a communications hub that’s ideal for engaging employees. This online points banking platform is a ‘white label’ system, so it can be fully customised to your company’s brand identity. Each user has their own unique, password-protected account that allows them to earn, save and redeem points for rewards securely within the platform.
Here’s how CR Worldwide helps brands around the globe retain and strengthen their customer relationships.
How a customer loyalty scheme improves business
Building a base of loyal customers is important for any business as it helps to ensure customers return to your brand and continue to make use of your products and services.
Forging and nurturing a strong relationship between customers and a business can be easily achieved by rewarding customer loyalty. Rewarding customers for purchasing can increase that feeling of being appreciated and enhance the relationship customers have with the supplier.
Using a B2B loyalty platform or corporate loyalty scheme means that customers feel valued, which is critical to ensuring they continue to rely on your business.
Loyalty schemes can help you to add additional value to your customer experience, from discounts on products to points that can be redeemed against additional rewards. This helps to create a much more enjoyable purchasing experience which when coupled with excellent customer service can help to build a lasting sense of brand loyalty which can increase sales within your business.