Channel Loyalty

Your partners are key to the growth of your business and it's essential that they understand and believe in your brand. A channel loyalty program will get them on board and fully motivated to sell. The most successful programs are simple yet engaging, designed to increase your partners' knowledge and confidence. Boost your sales and market share while rewarding your partners for their hard work and loyalty.

 

    

Channel Loyalty icon

Distributor

Business benefits

  • Control of vendor activity and timing of incentives
  • Speed to market
  • Target your own sales teams or resellers
  • Increase customer loyalty
  • Reduce sales team attrition
  • Rewards are aligned with business plan
  • Full reporting, tracking and transparency of ROI

Sales team benefits

  • Increased product and brand knowledge
  • Customized and relevant promotions to specific sales teams (based on location, job role, expertise)
  • Sales teams are in control of their future achievements
  • Ability to track their performance through target trackers and score boards
  • Easy reward process

Reseller benefits

  • Added value from dealing with the distributor over and above rebates
  • Increased product knowledge 
  • Access to regular vendor loyalty initiatives
  • Increased rewards by participating in multiple programs
  • Opportunity to be rewarded based on sales performance
  • Easy reward and fulfillment process

Reseller

Business benefits

  • Control of vendor loyalty activity
  • Can be utilized to motivate own sales teams and end users
  • Reduce sales team attrition
  • Speed to market
  • Aligned with business plan
  • Full reporting, tracking and transparency of ROI

Sales team benefits

  • Increased product and brand knowledge
  • Customized and relevant promotions to specific sales team (based on location, job role, expertise)
  • Puts them in control of their future achievements
  • Ability to track their performance through target trackers and score boards
  • Easy reward process

End user benefits

  • Added value over and above discounts
  • Rewards for loyalty
  • Easy to accumulate rewards based on normal business purchases
  • Seamless and hassle-free way to earn rewards

Vendor

Business benefits

  • Increased sales and market share growth
  • Rise in brand awareness and loyalty
  • Speed to market with campaigns
  • Engage distributors and resellers
  • Increase motivation at business level and sales person level
  • Move stock through the channel
  • Full reporting and tracking of ROI

Sales team benefits

  • Increased product and brand knowledge
  • Tailored and relevant promotions to each sales team’s location, job role and expertise
  • Can view the possibilities – in control of their future achievements
  • Ability to track performance through target trackers and score boards
  • Easy reward process

Partner benefits

  • Better product knowledge
  • Increased confidence
  • Sales KPIs achieved
  • Rewards for performance
  • Effective use of marketing spend
  • Quickly move stock in channel
  • Collaborative approach to marketing with the vendors
“CR Worldwide has helped Microsoft deliver many successful campaigns to our partners over the last 12 years. There is no job too big or too small and we know we can depend on them to deliver a project on time and on budget. The success of our business depends on being able to maintain the mindshare of the partners that sell our products. This means that we have to keep raising the bar to stay ahead of the competition; CR Worldwide helps us do this."
Microsoft Partner Account Manager, Microsoft

Channel Loyalty success stories

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