A channel incentive programme is a way to reward your channel partners for successful work – as channel partners are key to the growth of your business, it’s essential that they understand and believe in your brand and product offerings.
Channel incentive programmes will make sure they’re on board and fully motivated to sell. The most successful incentive programmes are simple yet engaging, designed to increase your partners’ knowledge – improving performance and loyalty.
Your sales incentive programme should engage your channel partners and inspire them to work harder for you. The most engaging programmes are easy to understand, using a single-sign-on site, providing training as well as product information and brand updates, alongside incentives.
Such sites become mutually beneficial, as your channel partners will learn more about your brand and products in order to sell them and be rewarded for doing so.
CR Worldwide quickly designs, launches and optimises channel incentive programmes that engage your channel partners and inspire them to work harder for you.
- Increase sales and market share growth
- Raise brand awareness and loyalty
- Speed to market with campaigns
- Easy to track performance through target trackers and leader boards
- Effective and trackable use of MDF spend
- Develop brand advocacy and ambassadors
- Incentivise at business or sales person level
- Increase product and brand knowledge for more confidence in sales enablement
All powered by our Easy-to-Implement, Easy-to-Use and Easy-to-Manage MyRewards® technology platform.
Our MyRewards® platform speeds programme results
Our market-leading online channel incentive programme platform provides total performance tracking, reward redemption and a communications hub that’s ideal for engaging employees. This online points banking platform is a ‘white label’ system, so it can be fully customised to your company’s brand identity. Each user has their own unique, password-protected account that allows them to earn, save and redeem points for rewards securely within the platform.
Here’s how CR Worldwide helps these brands maximise the value of their channel relationships.
Measuring success in channel incentive programmes
There are a variety of different ways you can measure the performance of your sales channel via your incentive programme, whilst tracking ROI. Target trackers allow you to monitor progress, from both an individual and sales team level. Meanwhile, leaderboards allow you to maintain a sense of healthy competition between staff, as well as enabling you to assess progress and track KPIs throughout.
Once you’ve decided to launch an incentive initiative, it’s crucial to decide how participants will earn credits and ultimately redeem rewards. Offering a points-based model works to drive performance. Points can be accumulated through a variety of behaviours – from completing training modules, to logging sales opportunities and registering deals. Ultimately, rewards can be redeemed using points – and what you offer can be tailored for your audience if required.