Sales incentive schemes for the New Year

Posted by Dan Kelly

With most people getting back into the routine of the working week, you could be seeing signs of the winter blues in the workforce. It’s an ideal time to give staff a kick-start and, with the calendar and financial year just getting going, it’s also the optimum time to introduce a sales incentive scheme.

There are a whole host of reasons why this is a good idea for your business, as this blog explains.


The post-Christmas slump can leave staff feeling demotivated and in need of a fresh challenge. A sales incentive scheme helps to give them focus and an additional reason to throw themselves into the job. Staff can really engage with these schemes as they have the opportunity to receive tangible rewards for their efforts. As well as launching projects, sales incentive programmes also help maintain momentum over longer-term projects to keep motivation high throughout.

Company objectives

Equating targets to specific company objectives can help to focus your staff and steer the entire workforce in the same direction. If you kick off the year with clearly defined plans, then you can utilise a sales incentive programme to lead your team in that direction by tying individual objectives to the overarching goal. This approach can work well for the launch of a new product, as it unifies a team’s efforts for maximum impact.

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Your sales incentive scheme ideas can also align with training; encouraging staff to complete training courses to achieve certain levels of knowledge. This can really set your team up for the year, ensuring they are fully equipped and informed to do a great job. You can set specific training targets within the system, so they have to complete modules to achieve designated rewards. The more knowledgeable your team is, the better they will perform and, ultimately, the more sales they will land.

Tailor your incentive scheme

There is a wealth of sales incentive programmes available, the best of which will allow you to track performance against targets. A two-way view means that you can check your staff’s progress, while they’re able to monitor their own headway, so you can provide support and drive engagement. You can even set up league tables, enabling employees to view one another’s progress, while generating a bit of healthy competition to drive that little bit more effort from them.

Not all sales people are motivated in the same way, so a good way to encourage most people is to offer rewards that are highly desirable.

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Desirable rewards

  • Incentive travel trip

Always appealing; a trip to a luxury destination in the summer season can be an excellent driver. It should give your staff a specific focus, which they will absolutely want to achieve, and allow them a break to relax and reinvigorate after an intense work period. Great destinations for incentive travel include Croatia, Miami and Capri.

  • Hospitality reward days

A VIP adventure; hospitality reward days are ‘money can’t buy’ opportunities for many staff. They allow employees to enjoy an aspirational event in premium surroundings, perhaps in a corporate box, so that the whole experience is exclusive and special. Good examples of hospitality reward days include, festivals, sporting events and music gigs.

  • Tangible rewards

Luxury items that an employee probably couldn’t easily go out and purchase themselves can make great rewards. They provide a prize that can be physically taken away and enjoyed over and over again, helping to generate continuous feel-good factor moments associated with your company. Examples of desirable tangible rewards include, sports equipment, like golf clubs, technology, such as a tablet or smart phone, or jewellery.

Helping you make the most of your sales incentives

Incentive schemes are a fantastic way to help drive your sales, improve employee performance, and increase revenue within your business. A successful incentive scheme helps staff to align with your goals and feel motivated to help your business reach them, so getting yours right is crucial.

At CR Worldwide, we quickly design, launch and optimise powerful incentive programmes that drive increased sales in your business. Our sales incentive schemes are:

Easy to use — Our platforms are made to be straightforward, so your staff can easily work towards their targets and the rewards up for grabs, track their performance and compete with their colleagues.

Easy to manage — Our programmes offer real-time reporting in participation with ROI and budget management. This means you can efficiently manage, organise and track your team’s performance and the value of your incentive schemes.

Easy to implement — Our turnkey MyRewards platform can be tailored to suit your requirements, meaning you can be ready to implement sales incentive schemes fast.

We’d love to excite, engage and inspire your staff with our sales incentive schemes. To speak to a member of our award-winning team:

Or visit the contact us page to make a quick online enquiry to find out how to drive your business performance today.

As a founding partner of CR Worldwide in 2002, Dan helped develop the company from a start-up business into the multi-million global brand it is today.