Top winter incentive travel destinations to take your staff

Posted by Jo Kelly

Winter can present a whole array of fantastic places to consider for an incentive travel destination.

From picturesque landscapes, to enjoying fun activities in the snow to seeing natural wonders by night, winter destinations can offer something for every employee.

The benefits of a winter incentive travel trip

When it comes to benefitting your business, there are many advantages to holding incentive travel in the winter. This includes:

  • It can break up the working year with a trip to maintain momentum, in addition to a summer trip, or kick off a new year with a bang, keeping staff refreshed and energised
  • Known for being the season of goodwill, it can be a good time to hold a trip to thank your staff for their hard work through the year
  • It can help motivate employees by giving them something to look forward to in the cold dark months, like after Christmas
  • If you rely on high sales during the Christmas period, a winter incentive programme with a trip at the end can be more effective than delaying the trip till, perhaps, the following summer and risk losing impact.

The many exciting alternative activities and destinations that are good to visit in the winter, means you can offer your staff something different than a traditional annual summer trip

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With all this in mind, here’s our top incentive travel destinations to consider taking your team this winter.


With its mountains and caves, lakes and glaciers, Iceland is an outdoor lover’s paradise, especially in the winter. The short days bring hours of stunning light, while there are plenty of opportunities to witness the spectacular Northern lights.

Your team could experience ice walking or climbing across the country’s southern glaciers, enjoy a guided hike across its stunning terrain, or bath in one of its famous hot springs in the snow.


Imagine travelling through the snow to a remote location and being given the experience of sleeping in a glass-topped luxury igloo. This is just one of the many unique activities that Finland could offer your staff. Like Iceland, it’s a great spot to see the beautiful Northern Lights, and, during the winter, parts of the country are almost always covered in snow.

Other exciting activities could include husky rides through a snowy forest or cross-country skiing. If you’re brave enough, your employees could take a dip in an ice-cold lake, before relaxing in a fire-hot sauna. Or consider a trip to Lapland to see Father Christmas, if you want to give your trip a festive focus.

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New York

The Big Apple, one of the world’s greatest cities, is a wonderful winter destination for an incentive travel trip. From its Thanksgiving Day parade, to Christmas shopping on Fifth Avenue to New Year’s in Times Square, New York is a hive of activity.

Activities could include taking your team on a tour of the city, with the chance to shop at its world-famous department stores, ice skating at Rockefeller Centre, or treating them to a show on Broadway. From taking a trip to the top of the Empire State Building at night to enjoying a guided walk through Central Park on a crisp winter’s morning, this magical city has so much to offer


During winter, the sights of Denmark’s capital can resemble a scene from a Christmas card. The city is picturesque, beautiful, and incredibly festive at this time of year, and crisp and snowy days are often part of the Copenhagen winter experience.

Activities could include a trip to see the polar animals in the city zoo, or a visit to famous attractions, like The Little Mermaid statue or Tivoli Gardens for the Christmas Markets. There’s plenty for your team to enjoy indoors too, from guided tours of the famous Carlsberg brewery to the National Gallery of Denmark. Your employees could also visit the magnificent home of the Danish Parliament, Christiansborg Palace.

European ski resorts 

Ski trips are a fun way to reward your staff in the winter too. While they can give a great experience to those employees who are new to the slopes, they can provide the avid skiers in your team with the chance to do something they love.

From skiing lessons to daredevil courses to après ski bars and clubs, Europe’s resorts can offer something for every employee on your team. Whether you choose Val d’Isère in France, Austria’s St Anton, or St Moritz in Switzerland, ski destinations can also help build a strong sense of camaraderie in your team through a fantastic shared experience.

We’d love to help you engage, motivate and inspire your team with our innovative incentive travel services. To speak to a member of our award-winning team:

Jo has worked at CR Worldwide as Events Operations Director since 2004. She is responsible for scoping and delivering all types of events, for clients of all sizes, globally. She manages the division’s team who organise and execute award-winning events – ranging from one-off sales floor days, corporate hospitality events and incentive travel trips, to annual conferences and partner summits.