Top incentive travel destinations in the UK

Posted by Jo Kelly

Many employers may think an incentive travel destination has to be somewhere far flung and exotic, requiring a great deal of planning, time spent away from the office, and a big budget. But incentive travel doesn’t have to involve an international trip.

There are many towns and cities here in Britain that can make incentive travel in the UK a great experience. We name some of the top destinations in Britain to consider for your incentive travel trips.

Why choose incentive travel in the UK?

There are many benefits to choosing UK incentive travel. This includes:

  • Price ­– It can be much cheaper than choosing a European or long-haul destination, with a range of cities to visit at a much lower price
  • Distance – Destinations are much closer to your business, which means less time spent traveling and more time to enjoy the trip itself
  • Transport – Many UK destinations offer quick and easy routes to get to them, from direct rail links to coach trips, without departure times affecting working hours
  • Activities – With its history, mix of culture, famous cities, landscapes and coastlines, there are so many opportunities for fun activities and days out that should please every employee

From breathtaking high-rise views in London to surfing and zorbing in Newquay, here are some of the top incentive travel destinations to consider in the UK.

See our other incentive travel ideas


Often voted Britain’s best city, and one of the most beautiful in the world, Scotland’s capital can offer a great deal as a destination when it comes to incentive travel in the UK. From its rich history, like its castle, dungeons, and tenements to the gorgeous medieval streets of the Old Town, its whiskeys distilleries and the shops of Princes Street, your team will be spoilt for choice.

Activities could include a peaceful cruise along the city’s canal in a private barge, or a fascinating tour of a malt whiskey distillery. An evening of laughter at The Stand Comedy Club could end a night in this vibrant city perfectly. Another highlight worth considering is The famous Edinburgh Fringe Festival, the world’s largest arts festival, if you can hold your trip in August.


This, the UK capital and one of the world’s greatest cities, can make the ultimate incentive travel destination for your staff. With its fascinating history, mix of magnificent architecture and culture, alongside an extensive array of striking landmarks, luxury shops, stylish bars and world-leading restaurants, there’s so much for your employees to see and experience.

Exciting activities could include the exhilarating challenge of Up at the O2, where those brave enough can climb the stadium’s iconic 52-metre-high roof, before enjoying the stunning sights of the capital. Staff could also experience London’s breathtaking views from the top of the spectacular 95-storey skyscraper, The Shard. There is the opportunity for some world-class shopping too – a particular highlight in the run up to Christmas – from the luxury shops of Bond Street to the boutiques of Covent Garden.

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When it comes to adrenaline-fuelled water sports, this picturesque town on the north coast of Cornwall has so much to offer. Known as one of the nation’s favourite seaside holidays and world famous for its waves and surf, it can provide a great destination for incentive travel in the UK, especially for those looking for some exhilarating fun in the water.

Fun activities could include learning to surf with Quicksilver Surf School, or taking on a challenging assault course in the water, like TV game show Total Wipeout. Staff could enjoy cycling along Newquay’s scenic coast or, for those brave enough, experience rolling down hill in an orb, in the sport known as zorbing. If all this gets too much, the coastal town is home to over seven miles of beautiful golden sands, ideal for a spot of relaxing.


While a trip to Northern Ireland’s capital may require a short flight or ferry crossing, Belfast can reward your employees with the ideal incentive travel experience. From stunning landscapes, to traditional pubs and vibrant nightlife, there is something to please every employee.

Unique activities could include experiencing the breathtaking sights of Giant’s Causeway by helicopter, or a speedboat trip to the beautiful Strangford Lough. And from archery to falconry, kayaking to mountain biking, there are plenty of exciting activities for your staff to try out and enjoy. Fans of TV’s popular fantasy series, Game of Thrones, will also be in their element, with the chance to visit a number of the show’s breathtaking locations, beaches, forests and landscapes.

How CR Worldwide can help you with UK incentive travel

When it comes to incentive travel in the UK, there are so many great destinations to consider. From historical cities like Bath and York to stunning national parts like the Lake District and the Peak District, there is a great deal to see and do without having to set foot in an airport.

We’d love to help you engage, motivate and inspire your team with our innovative incentive travel services. To speak to a member of our award-winning team:

Jo has worked at CR Worldwide as Events Operations Director since 2004. She is responsible for scoping and delivering all types of events, for clients of all sizes, globally. She manages the division’s team who organise and execute award-winning events – ranging from one-off sales floor days, corporate hospitality events and incentive travel trips, to annual conferences and partner summits.