Corporate hospitality – British Grand Prix

Posted by Jo Kelly

The jewel in British motor racing’s crown, the British Grand Prix is an action-packed sporting event guaranteed to attract the attention of those with a passion for Formula 1.

If you’re keen to include some desirable sporting events in your incentives scheme then the British Grand Prix in July is an ideal candidate.  Associated with wealth, luxury-lifestyle and adrenaline-fuelled excitement, the chance to attend Britain’s biggest Formula 1 event will have sports fans driving hard to achieve their targets.

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As a spectator at the British Grand Prix there is a huge amount to take in from the ‘insanely fast’ race itself to the exhilarating atmosphere, not to mention celeb-spotting both the drivers themselves and in the crowd; F1 is known to attract a number of celebrity fans.  On top of all this, as part of the Corporate Rewards package, your attendees will receive premium hospitality with plenty of food and drink to be enjoyed throughout the day.

High performing staff deserve to receive a highly desirable reward, once they’ve achieved their set KPI’s, as part of an incentive programme.

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Utilise a leaderboard within the incentive programme, so that those who achieve the highest-ranking places, receive an opportunity to attend a high profile international sporting event.  A unique experience to be enjoyed in VIP style, staff would be well-rewarded with tickets to the British Grand Prix.

A unique experience brimming with noise, colour and action, our British Grand Prix corporate package will place you in the heart of the action with a track-facing seat that affords close-up views from inside the circuit.  Once settled in your private terrace, you’ll feel engines rumble as you watch the array of finely-tuned, multi-million pound cars accelerate out of Woodcote Corner and into National Pits Straight.  Our full package includes:

  • Trackside views adjoining terrace / balcony
  • Exclusive grandstand seating
  • Giant viewing screen
  • Continental breakfast
  • Two-course sumptuous buffet
  • Complimentary wines, beers & soft drinks
  • Afternoon tea & cake
  • Car parking (one per two guests)
  • Radio tuned into Silverstone Radio
  • Official F1 Programme
  • CR Event Manager to attend to ensure the smooth running of the event

The highlight of the day will be the race itself, but there is plenty going on before and afterwards that visitors can enjoy as part of the experience.  After all, organisers refer to the British Grand Prix as one of the world’s greatest sporting events with a three-day party thrown in!

We’d love to help you engage, motivate and inspire your team with our innovative hospitality services. To speak to a member of our award-winning team:

Jo has worked at CR Worldwide as Events Operations Director since 2004. She is responsible for scoping and delivering all types of events, for clients of all sizes, globally. She manages the division’s team who organise and execute award-winning events – ranging from one-off sales floor days, corporate hospitality events and incentive travel trips, to annual conferences and partner summits.