How incentivised learning can benefit your business

Posted by Juliet Caswell

Having highly skilled staff, fully trained and educated to do their jobs effectively, is essential in business. By linking rewards to your training schemes to provide incentivised learning, you can train up your staff to do their jobs to the best of their abilities.

This blog looks at how incentivised learning can benefit your business and what to consider to implement it effectively.

Online, easy, accessible and engaging

Run online, this form of e-learning is easy to deploy and allows you to develop a culture of long-term learning, with staff continually developing skills to enable their ongoing success. It is cost-effective to set-up and run, and saves time and money because information can be shared and monitored quickly.

Incentivised learning is a great way to drive loyalty and brand engagement, while allowing you to acknowledge and recognise an employee’s efforts.

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Online training facilitates personalisation by utilising adaptable and customisable content that is relevant to each individual user. Given how familiar most of us are with online interfaces, training delivered in this way is familiar and easy to engage with. It also has the added appeal of being accessible anywhere. Well-trained staff should provide a better service, which can only lead to happier customers. So any incentive for your employees to embrace training can only benefit your business.

Outcomes of implementing incentivised learning

In terms of straightforward business benefits there are a wealth of reasons to introduce incentivised learning. This includes:

  • Increased employee engagement – learning boosts motivation and engagement by 60%, according to the network-based media and publishing company, eLearning Industry
  • Enhanced productivity – companies who use e-learning tools and strategies have the potential to boost productivity by 50%, states online course provider, Filtered
  • Improved customer service – well-informed staff can respond more efficiently to customer enquiries
  • Changed behaviour – increased motivation and higher levels of loyalty
  • Driven sales performance – more able to communicate product benefits and upsell

When to utilise incentivised learning

Incentivised learning can be incorporated into any employee recognitionsales and channel incentive, or customer loyalty programme. Subsequently, it can help achieve business objectives and drive engagement. Within these area, incentivised learning can:

  • Employee recognition
    • Promote company values
    • Strengthen company inductions and onboarding
    • Enhance industry knowledge
    • Assist with compliance on GDPR and health and safety polices
    • Help staff learn job roles and responsibilities
  • Sales and channel incentives
    • Improve product and brand knowledge
    • Implement sales simulation scenarios
    • Enhance competitor knowledge
    • Present product comparisons
    • Create sales training
  • Customer Loyalty
    • Improve product and brand knowledge
    • Build brand advocacy
    • Increase competitor awareness
    • Improve understanding of the programme
    • Help with support and service training

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Engaging your audience

Incentivised learning is all about engaging the user. People learn in different ways, so by utilising and implementing a variety of creative methods to hold your staff’s attention, you’re more likely to boost morale, and excite and help them retain the information for longer. Here’s how:

Microlearning

Your staff might often be busy and time-poor. So if you want to encourage a change of behaviour to help achieve your overall business objectives, you should provide bitesize learning and present it in a fun, engaging and interactive way. Plus, by making content digestible in short bursts with a specific focus, the information will be easier to interpret and retain.

Gamification

This is perfect for capturing attention and maximising engagement. The application of entertaining gaming mechanics to educational content creates more of a challenge. It can also include fun tests and challenges with rewards for accomplishments. This not only motivates users to change behaviours, but encourages a friendly sense of competition when badges, leaderboards, trackers and points are applied. In fact, according to learning solutions provider PulseLearning, 75% of participants would be more engaged if learning including gaming dynamics.

Brand ambassadors

Just because the training strategy is online, doesn’t mean it needs to be faceless.
You should identify loyal and enthusiastic staff – who are excited about your company vision and can become brand advocates – and nominate them to help drive awareness and participation among peers. Brand ambassadors are credible and trusted by colleagues, so can provide guidance, offer advice and share their own relatable experiences. They can build a positive image of what’s on offer and highlight the benefits, while ensuring your business objectives are achieved.

Implementing incentivised learning with MyRewards

Our platform, MyRewards, enables you to implement an employee recognition, incentive or customer loyalty programme, while incorporating incentivised learning. By doing this, it can drive a change in behaviour and performance that delivers on your specific business objectives.

The feature-rich, white label points banking platform is modular, flexible and scalable. It can be fully branded to integrate with your systems, enhance communication, and incentivise those people important to your business.

Our fully integrated e-learning incentive module enables points to be awarded for successfully completing different levels of learning. The module includes:

  • Courses and quizzes
  • Videos, imagery or reading materials
  • Interactive question types
  • Auto-marked tests
  • Badges and awards
  • Trackable progress

Helping your business benefit from incentivised learning

Incentivised learning can be a great way to upskill your workforce. It allows you to help and encourage staff to build their knowledge of your products and services and engage more heavily with your brand.

At CR Worldwide, we can quickly design, launch and optimise effective incentivised learning programmes that drive improved staff knowledge and brand engagement for your business. Our learning schemes are:

Easy to implement — Our turnkey MyRewards platform can be tailored to suit your requirements, meaning you can be ready to implement incentivised learning schemes quickly.

Easy to use — Our platforms are made to be quick to launch and easy to understand, so your sales channel teams can meet their targets, look at any outstanding training elements, view potential rewards, and chart their progress towards winning them.

Easy to manage — Our programmes offer real-time reporting in participation with ROI and budget management. This makes managing, organising, tracking performance and assessing the value of your incentive schemes simple.

We’d love to excite, engage and inspire your sales channel partners with our channel incentive schemes. To speak to a member of our award-winning team:

As a founding partner of CR Worldwide, Juliet began her journey with the company in 2002. Moving from Operations Director to Product and Propositions Director in 2014, she has played a significant role in shaping all aspects of the business to help it become the award-winning company it is today. In this time, she expanded the operational side of the business, – from her sole role to a department of over 40 – a team that successfully delivers and manages over 1000 reward and recognition programs for clients worldwide.