What are the benefits of exhibitions?

Posted by Jo Kelly

There’s a lot to gain from holding an exhibition as a business. They serve as a fantastic way to promote your business on a large scale, reaching out to large numbers of potential partners, staff, customers and suppliers in equal measure.

Whether it’s a stand at an event focussed on a specific topic, or showcasing your company at a larger industry event, it can be difficult to work out what your focus should be and what to keep in mind when it comes to your exhibition. We explain the key things you should be sure to show off when the doors open.

When should you choose to exhibit?

Exhibitions are a great feature include as part of a brand conference, where a business has stands to showcase their products and services, alongside potential exhibitions from partners and suppliers.

You might be running the conference and choose to have some stands to highlight new business or product developments. Or you might be invited to exhibit at a trade show or another industry conference.

Exhibition stands are a fantastic way to show off different aspects of your business and help you to create ways for people to engage with your brand. The theme of your exhibition and what you choose to showcase might vary depending on the theme of the event, the size of the stand or if you are about to launch a new product or service.

Showcase your brand

Your exhibition stand should be a reflection of your brand; your business is at the heart of everything in your exhibition. Everything from how your staff look, to branding, colour scheme, design and what each stand contains will in some way be informed by what your business does.

An exhibition should impart information. At an industry or sector specific event, such as a conference, your exhibition stands should stand out as a showcase of what you do and what you can offer to potential customers.

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This helps you to wow people and put your brand front of mind in future. Getting your exhibition right is a great way to promote your brand to a variety of people and achieve a number of goals.

You can promote your brand in a number of ways depending on the overall goal of an exhibition stand. For example, the way you talk about yourself in order to drive sales will differ from the way you present your brand in order to potentially increase the number of applications you receive as a part of a recruitment drive.

Showcase your values

As part of your exhibition, you should look to promote the core values of your brand. This can be done in a number of ways:

  • Presentation
  • Tone
  • Demonstrations
  • Activities

You might have different stands which highlight different aspects of your business. For example, you might work extensively in the local community or sponsor events. Having a stand which shows this and draws attention to the positive results can be a great way to emphasise the socially responsible aspects of your business.

As a business, you might have a clear idea of what your core values are. This can help you to decide on what stands to have, as you could dedicate space to showcasing each value and the steps you take as a business to ensure those values are adhered to.

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Showcase your products

The other aspect of an exhibition is to show off products. This could involve demonstrations of existing offerings or providing people with hands on experience of something new.

Having people on hand to show off products and answer questions is also a fantastic way for your business to demonstrate the skills and expertise of your teams. You might opt to highlight the history and development of your products to show how you’ve always been at the forefront of design and technology, or you might want to showcase prototypes and ideas for future products to generate interest in your event.

An exhibition can be a great way to meet and network with potential customers. This could help you to set up potential sales in future, allowing you to build sales leads while also showcasing your business on a wider scale.

How can we help you plan the perfect exhibition?

An exhibition is a perfect showcase for a business, its staff, its skills and its products. At Corporate Rewards, we offer a range of ways to support businesses looking to showcase their services, from help with branding and organisation, to management and promotion.

At CR Worldwide we can quickly, plan and implement events that do more for you, your partners and your staff. Our events are:

Easy to implement – Our events can be quickly and easily set up and planned, and are tailored to suit your staff, your needs and business goals.

Engaging – Enhance loyalty and performance, creating an instant emotional bond with your brand, and increasing company awareness.

Easy to manage – Run and hosted by dedicated managers, who provide exciting schedules of activities and experiences, doing the hard work for you.

We’d love to excite, engage and inspire your staff with our events services. To speak to a member of our award-winning team:

Jo has worked at CR Worldwide as Events Operations Director since 2004. She is responsible for scoping and delivering all types of events, for clients of all sizes, globally. She manages the division’s team who organise and execute award-winning events – ranging from one-off sales floor days, corporate hospitality events and incentive travel trips, to annual conferences and partner summits.