How to end your conference on a high

Posted by Jo Kelly

Running a conference is a fantastic way for your business to showcase its products, successes, services and expertise.

Your event contains a number of moving parts, from registration to keeping attendees engaged throughout the length of the event, but how do you end a conference and ensure your corporate event goes out on a high?

An end that fits your event

In planning the conclusion to your conference, you need to consider the sort of event you’re running.

What might work as the end of one event might not be right for another. Based on your audience and your attendees, you might end your conference with one last big keynote speech or presentation.

Or you might opt to end your event by providing some sort of entertainment, either a large party or perhaps a performance by a band or other entertainer.

It’s important that you pick something that will resonate with your audience and also dovetail nicely with the overall tone and topic of your conference.

See our other conference tips

A defining speech

All conferences should have some feature speeches, such as keynote addresses that bring together a lot of the work and ideas from throughout the conference, for example. These tend to be delivered by major influencers within a specific field, and often function as the highlights and key promotional aspects of a conference.

A keynote should be something that engages and inspires your delegates, and really hammers home the key themes of your conference. Our blog post on choosing a keynote speaker goes into more detail about how the speech should work and what to look for in a speaker.

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A final blow out

You might decide to go beyond the keynote speech and put on entertainment after your conference has officially ended.

This is a great opportunity for delegates to let their hair down and interact in a much more informal setting.

This can be a great way to really ensure that the end of your conference is memorable. However, it is important to keep in mind this might mean you need to find an additional venue for your entertainment, or find a way to convert where your conference was held in order to accommodate the change in function from conferencing space to networking and entertainment area.

Choosing to do this can add extra costs to running your event, due to having to potentially hire the venue for longer, organise entertainment and staff the after party you throw, but the pay-off can be a much more engaged and positive view of your event, with a memorable ending which can help you to increase popularity and grow interest for the next event you host.

How can we help with your conferencing

Whether you hold a conference for the public, for your clients or for potential new business, there’s a lot to think about to make sure it’s as successful as possible, from making decisions about the venue to choices around speakers and entertainment. Whether you need a full event service or just help with a particular area, like registration management, we offer a range of conference services that can help your business put on a brilliantly memorable and successful conference.

We’d love to excite, engage and inspire you with our effective conference services. To speak to a member of our team to find out more:

Jo has worked at CR Worldwide as Events Operations Director since 2004. She is responsible for scoping and delivering all types of events, for clients of all sizes, globally. She manages the division’s team who organise and execute award-winning events – ranging from one-off sales floor days, corporate hospitality events and incentive travel trips, to annual conferences and partner summits.