How partner centric are your corporate events?

Posted by Jo Kelly

Running an event to promote your company or inspire your staff can have a tremendous benefit to your business in terms of engaging and motivating people.

One group you should consider when it comes to events are your channel partners — either suppliers, resellers or sales teams who, if properly engaged, could be motivated to deliver even better service on behalf of your business, increasing sales and your business profile.

In order to get the most out of your partnerships, it is important that your events have a partner-centric element.

Any event you hold as a business should engage your guests. This could be as simple as appealing to a particular interest, such as providing a VIP experience at a sporting event or adding a section to a conference that focuses on a specific topic.

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Engage your partners

Taking steps to engage your partners on both a personal and professional level can help to nurture relationships.

Engaging partners through an event that appeals to them can help put your business front of mind with them. This is especially important if you are trying to engage with sales partners and want them to focus on trying to sell your brand, products and services over those of your competitors.

Motivate your partners

The right event with the right mix of information, entertainment and engagement is a sure-fire way to motivate your team.

Putting on an event that highlights the good work they’ve done or gets them excited about upcoming products is a great way to build enthusiasm and excitement for the future. The same applies to sales partners. You might have a product showcase as part of a conference or an exhibition stand during a major trade show. Inviting your partners along to look and have some hands-on experience with the items you’ll be asking them to sell can be a massive help with developing product knowledge.

You might want to use an event to launch a channel sales incentive — something that aims to drive and reward the performance of your various sales partners. You could also run smaller partner-focussed events and hype days in their premises to maintain focus on the incentive and ensure sales partners understand your products fully.

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Brands of all types trust us with their Corporate Events

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Thank your partners

You could also put on an event to thank and reward performance. An awards night, for instance, can be a great way to highlight individual and team performance. This could reward both your own staff and draw attention to the efforts of channel partners and individual team members. This can emphasise to your various partners that their help and effort is appreciated, acknowledged and ultimately rewarded.

You could host an event that provides your partners with a VIP experience, either at a show or sporting event. Perhaps this could be as the reward for their performance during a channel sales incentive.

An event is a way to provide your partners with a memorable reward and a thank you for their efforts. It also provides the added bonus of not only motivating their continued performance but also providing a positive association with your brand that should help keep you front of mind for the future.

Helping you make the most of your events

Events are a crucial way for businesses to engage and motivate their staff and partners. Getting your events right requires a deal of planning, but the rewards are worth it, from  increased brand recognition to building loyalty amongst your team and partners.

At CR Worldwide we can quickly, plan and implement events that do more for you, your partners and your staff. Our events are:

Easy to implement – Our events can be easily set up and planned, and are tailored to suit your staff, your needs and business goals

Engaging – Enhancing loyalty and performance, creating an emotional bond with your brand, and increasing company awareness

Easy to manage – Run and hosted by dedicated managers, who provide exciting schedules of activities and experiences, doing the hard work for you

We’d love to excite, engage and inspire your staff with our conference services. To speak to a member of our award-winning team:

Jo has worked at CR Worldwide as Events Operations Director since 2004. She is responsible for scoping and delivering all types of events, for clients of all sizes, globally. She manages the division’s team who organise and execute award-winning events – ranging from one-off sales floor days, corporate hospitality events and incentive travel trips, to annual conferences and partner summits.