Finding the right speakers for your conference

Posted by Jo Kelly

Conferences are the perfect way to educate, inspire and motivate employees.

Throughout a conference, different speakers from within an industry will give talks and presentations. These speakers help to provide both insight and the content that fuels your conference.

To get the most from your conference, these speakers need to be effective. We highlight what to keep in mind when finding the right speakers for your conference.


You need to find the people whose thoughts and opinions impact your sector. This could be managers from companies that make tools you use, important content creators, bloggers, industry authorities and thought leaders.

You need influential speakers as their reputation and authority makes them a draw for your attendees, ensuring they come to your conference ready and willing to listen.

This can help make sure your message is heard and gives your conference more impact and gravitas.

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Engaging Speakers

Influencers exist in a variety of formats. However, it is important to note that some are not necessarily suited to giving a presentation. For example, some influencers in your sector might be better suited to writing online instead, or creating fantastic learning materials over running seminars.

The key here is to do research: who has a history of prior engagements speaking at these sorts of events? Is there footage online so you can assess their performance?

You want your conference to be as effective as possible, so finding the speakers who will be able to deliver information to your attendees and hold their attention is crucial.

See here our other conference tips

Suitable for your theme

Once you’ve identified who in your sector would be influential, and then discovered who would then be able to deliver a great presentation, you need to then work out if they are relevant to the overall theme of your conference.

Your industry might contain influencers in several areas – production, distribution and sales for example. But if your conference is specifically about driving and improving sales, only one of those areas is going to matter to your attendees.

Staying on topic is crucial for keeping your guests engaged with your conference. Equally, providing relevant content and driving engagement is key to ensuring your conference delivers its key message effectively.

Your speakers make up the crux of your conference programme. They provide the introductions to concepts that are reiterated and reinforced by your keynote speakersGetting your choice of speaker right can improve many aspects of your conference, from improving the effectiveness of your messaging, to driving engagements and further discussion.

We’d love to excite, engage and inspire your staff with our conference services. To speak to a member of our award-winning team:

Jo has worked at CR Worldwide as Events Operations Director since 2004. She is responsible for scoping and delivering all types of events, for clients of all sizes, globally. She manages the division’s team who organise and execute award-winning events – ranging from one-off sales floor days, corporate hospitality events and incentive travel trips, to annual conferences and partner summits.