CR Worldwide and BetVictor celebrate 2020 Motivation Masters award win

Posted by David Gould

We are delighted to announce that our work with BetVictor has won the Loyalty Category of the 2020 Motivation Masters awards.

The Values You reward and recognition programme was designed to help BetVictor foster employee engagement and improve retention and loyalty. As a result, BetVictor has developed a stronger team ethos and consequentially improved employee retention by 46%.

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Organised each year by Incentive, the Motivation Masters awards honour four category winners in the areas of sales, channel sales, recognition and loyalty. The programmes exhibiting the most creative design, innovative motivation strategies and powerful results earned the top awards.

David Gould, CEO of CR Worldwide, said: “This win is a testament to the work and commitment of our team, and the importance BetVictor places on its people. Everything from employee milestones, work anniversaries and acts that show commitment to company values are incredibly important to acknowledge. Our strategy was to put in place all the elements of recognition visible in a simple and user-friendly way, which increases the likelihood of employee participation, new culture adoption and engagement within the programme, which in turn will fulfil business and programme objectives. We’re confident that this will bring long-term employee success for BetVictor, and glad to receive an industry honour for our work.”

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The Values You programme includes multiple forms of recognition, from thank you eCards, length-of-service rewards, peer-to-peer nominations and birthday greetings, all the way to suggestion schemes, and referrals to engage workers from every angle. It also incorporates BetVictor’s sponsorship of sporting brands Liverpool FC and Real Madrid, to emulate the teamwork and celebratory nature of football.

Martin Parker, BetVictor said, “The BetVictor Values You programme has been put in place to celebrate the great work our people do day-in and day-out. It promotes collaboration between and within teams and enables colleagues to recognise the fantastic work their peers do. Our people are at the heart of our culture, and ensuring that we reward those who are collaborative, passionate and that strive for excellence is no doubt one of our priorities.”


To discuss how to introduce an award-winning employee recognition programme in your organisation, contact us today. Or check out how we have successfully implemented reward solutions in these businesses.

David joined CR Worldwide as CEO in 2014. Leading a team of performance improvement experts, building and managing engagement programs, he is responsible for developing and growing the business to support new and existing clients.