360insights Unveils Technology, Media & Telecom (TMT) Practice

Posted by David Gould

The First-To-Market, Fully Dedicated TMT Practice Empowers Technology, Media, and Telecom Brands to Optimize all Incentives Management

360insights, the leading Channel Incentives Management (CIM) provider and creator of the Channel Success Platform, announced today the launch of its TMT Practice – a dedicated group within 360insights. The TMT Practice significantly expands 360’s channel offerings and leadership position in these key verticals, through an expanded team of channel strategists, subject matter experts, and data scientists.

“360insights’ TMT Practice is already being sought out by leading brands for strategic advice, counsel and insights, on channel strategies, engagement, loyalty and incentive automation trends,” said Jason Atkins, founder and CEO of 360insights. “Our best practices approach is recognized in the industry for its ability to cut through status quo, complexities, and challenges facing vendors, distributors, and solution providers alike – increasing channel program performance.”

According to Forrester, 64 percent of TMT leaders want to better leverage data & analytics in their business decisions but find one of the biggest challenges to orchestrating a business intelligence strategy, is the growth of data volume and data variety. This is why 360insights created the TMT Practice – specifically leveraging its Channel Success Platform™, to empower technology, media, and telecom brands to optimize all incentives management from one central system. This strategic and targeted group allows for greater channel engagement and motivation, while improving ROI through measurable insights.

“The emergence of a TMT Practice in the channel tech stack brings unprecedented opportunities for brands to achieve entirely new levels of engagement with partner ecosystems,” said Claudio Ayub SVP at 360insights. “By combining Perks WW and 360insights, we are providing the TMT industry depth of technology, design, insights and powerful UX capabilities, not seen before.”

Ayub added, “Most of our practitioners come from the TMT industry directly, so we have a strong inside view that is reflected in our analysis and CIM solution delivery, which ensures our clients to engage the right partners at the right time with the right message – maximizing growth and identifying new opportunities.”

TMT brands of every size are transforming how they engage partners in this digital age—partners, customers and data are at the heart of those transformations. This creates an incredible opportunity for 360insights, as Forrester projects spending on the channel tech stack and associated services to reach over $8 billion by 2021.

The TMT Practice was born out of 360insights’ recent acquisition of Perks WW, which has built a significant presence in the technology, media and telecom ecosystems. Claudio Ayub, formerly with Perks WW, will leverage his deep vertical expertise and continue to lead the TMT Practice at 360insights as senior vice president.

The strategic acquisition of Perks WW comes as 360insights is experiencing explosive growth, even in the midst of the global pandemic. In just 36 months, the company has made six strategic acquisitions – becoming a $100 million plus company and positioning it as the largest pure-play Channel Incentives Management platform provider globally.

360insights have recently acquired CR Worldwide for their best in class point-based loyalty solutions and multi-language solutions. More details can be found here.

For more information about 360insights and its Channel Success Platform, visit www.360insights.com.

David joined CR Worldwide as CEO in 2014. Leading a team of performance improvement experts, building and managing engagement programs, he is responsible for developing and growing the business to support new and existing clients.