Win Your Way to Wall Street tactical promotion

Posted by Dan Kelly

Creating hype and loyalty around your brand in a crowded marketplace is no mean feat – and one that many channel vendors struggle to approach with innovation and vigour, quarter upon quarter.

Themed promotions

Statistics show that running a tactical or themed promotion as part of an incentive program typically increases engagement by 48%. With this in mind, we’d like to introduce Wall Street Winners… a sell ’em high stock market theme promotion –  reactive, rapid-fire performance focus.

Discover how NFON utilised a themed promotion within an exisiting incentive program to help boost programme participation

Learn more

The concept

Utilsiing our MyRewards white label platform technology, we will build a bespoke, fully branded portal that can be utilised in your channel ecosystem to drive desired business behaviours. This promotion can be plugged into an existing channel programme to help drive enagagement or momentum, or can be positioned as a stand alone promotion, running for a tactical amount of time.

Wall Street Winners is designed based on the New York Stock Exchange, where the buzz and thrill of selling high and quick, will be applied to this SPIF promotion.

Applying the Wall Street Winners brand and artwork theme, the channel partner audience will use the programme to:

  • Encourage accelerated sales performance
  • Boost high performance of ongoing sales in targeted periods
  • Drive consistent, quality number of sales claims or opportunities logged
  • Track progress via a leaderboard

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Launch and momentum

Build engagement, excitement and talkability to encourage sales uplift – achieve this by suprising the sales team with a Top Secret project briefing when they arrive for work. Include a sealed classified memo from the head honcho. Or send urgent memos automated through the portal informing them which products to sell to earn a bonus, creating hype and motivation to sell, sell, sell.

SPIF days (also known as Hype Days and Floor Walks) are used to encourage and drive sales teams with a short sharp burst of training, motivation and incentives. SPIF (Sales Promotion Incentive and Fun) is a powerful activation that whips up energy and enthusiasm in the workplace. They can be used at the start of a promotion or throughout to drive momentum. The impact of running a sales floor day can be summarised in this blog.

Host a New York themed hype day, complete with bagels, donuts, games and American branding.

The celebratory win

Users are working towards gaining a top 10 spot on the Top Traders League Table to earn a place on a money can’t buy VIP trip to NYC.

Trip package can include:

  • Broadway Show
  • Visit to the Empire State Building Observation Deck
  • Visit to the 9/11 Memorial
  • Access to club and VIP area
  • Flights, transfers and accommodation
  • Breakfast, lunches and dinners including drinks allowance

(Prizes and lcoations can be tailored depending on budget).

Wall Street Winners is a concept, we have plenty more themed promotional ideas that can be applied to your incentive initative, custom to your budget and launch times. Why not check out the Masters of Europe tacticial promotion idea

As a founding partner of CR Worldwide in 2002, Dan helped develop the company from a start-up business into the multi-million global brand it is today.