Jo has worked at CR Worldwide as Events Operations Director since 2004. She is responsible for scoping and delivering all types of events, for clients of all sizes, globally. She manages the division’s team who organise and execute award-winning events – ranging from one-off sales floor days, corporate hospitality events and incentive travel trips, to annual conferences and partner summits.
With over 16 years’ experience in the events sector, Jo has successfully created events for clients across a wide range of sectors, including information technology, telecommunications, machinery and the automotive industry. Global brands that Jo has worked with include Dell, CNH Industrial, Microsoft and NetApp.
Jo has led her team to victory to win a series of awards, including ‘Best International Conference’ for NetApp Insight 2011 Rome. The annual event subsequently received five further accolades including ‘International Conference of the Year’ at the C&IT Awards and ‘Best Conference’ at The Drum UK Event Awards.
Most recently, C&IT named CR Worldwide number one UK Incentives Agency in their State of the Industry incentives report, 2019.
To ensure she provides award-winning and unrivalled experiences for her clients, Jo travels the world to attend the best events and sought-after destinations, keeping on top of the latest trends and industry developments.
As part of the executive team at CR Worldwide, Jo’s other key responsibilities include devising and implementing commercial propositions that coordinate well with broader incentive programs. She offers mentoring, training and development to her employees and acts as a trusted advisor to clients.
Articles by Jo Kelly
Incentive Destination: Rome, Italy
Incentive Travel Trends 2020
Sustainable workplaces: why enterprises are transforming their approach to events
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Tagged in Sales Incentives
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