Jo has worked at CR Worldwide as Events Operations Director since 2004. She is responsible for scoping and delivering all types of events, for clients of all sizes, globally. She manages the division’s team who organise and execute award-winning events – ranging from one-off sales floor days, corporate hospitality events and incentive travel trips, to annual conferences and partner summits.
With over 16 years’ experience in the events sector, Jo has successfully created events for clients across a wide range of sectors, including information technology, telecommunications, machinery and the automotive industry. Global brands that Jo has worked with include Dell, CNH Industrial, Microsoft and NetApp.
Jo has led her team to victory to win a series of awards, including ‘Best International Conference’ for NetApp Insight 2011 Rome. The annual event subsequently received five further accolades including ‘International Conference of the Year’ at the C&IT Awards and ‘Best Conference’ at The Drum UK Event Awards.
Most recently, C&IT named CR Worldwide number one UK Incentives Agency in their State of the Industry incentives report, 2019.
To ensure she provides award-winning and unrivalled experiences for her clients, Jo travels the world to attend the best events and sought-after destinations, keeping on top of the latest trends and industry developments.
As part of the executive team at CR Worldwide, Jo’s other key responsibilities include devising and implementing commercial propositions that coordinate well with broader incentive programs. She offers mentoring, training and development to her employees and acts as a trusted advisor to clients.
Articles by Jo Kelly
- 06 Jun
Our top 6 incentive travel destinations for summer 2019
- 10 Jan
Our top 10 incentive travel destinations for 2019
- 08 Oct
How to motivate your staff this winterPosted by Jo KellyTagged in Sales Incentives
- 22 Sep
Where should staff stay on an incentive trip?
- 17 Sep
Top après ski destinations for your staff
- 14 Sep
Christmas team event ideas to provide for your staffPosted by Jo KellyTagged in Team Events
- 28 Aug
Trends and challenges in UK incentive travel
- 14 Aug
Top winter incentive travel destinations for 2018-19Posted by Jo KellyTagged in Sales Incentives
- 14 Aug
How to run a channel partner summitPosted by Jo KellyTagged in Corporate Events