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David Gould, CPIM, joined CR Worldwide as CEO in 2014. Leading a team of performance improvement experts, building and managing engagement programs, he is responsible for developing and growing the business to support new and existing clients.

David’s key area of expertise is in the reward and incentive industry. He an active member of the Incentive Marketing Association (IMA) and has completed IMA’s Certified Professional of Incentive Management (CPIM) certification program, which identifies and recognizes individuals who demonstrate a comprehensive understanding of the incentive marketplace as a whole, and promotes the professional marketing practices.  In February 2018, he was also appointed to the Board of Incentive and Engagement Solution Providers (IESP), which is a strategic industry group of the IMA. David was then appointed Vice President of the IESP in July the same year, while separately studying and qualifying for the IMA’s Incentive Professional (IP) designation.

Throughout his career, David has successfully worked in key business roles in the information technology and services sector. His experience includes over three years as Managing Director for Insight and over six years as Commercial Director for DSGI Business. He also spent more than eight years as Merchandise Director for IT reseller Micro Warehouse, after fulfilling the role of Business Manager for over two years heading up MacWarehouse.

Achievements at these companies include M&As, one of which being the acquisition and integration of Inmac GmbH into Insight Germany, and moving the business onto a new Enterprise Resource Planning platform. He also helped MacWarehouse to become the largest Apple and Mac related product reseller in the UK. Other impressive achievements to add to David’s name include graduating with a BEng.(Hons) degree in mechanical engineering at the University of Westminster.