100% of incentive winners rated the trip to Tokyo 5/5

Programme objectives

  • Drive engagement
  • Boost sales
  • Increase brand awareness
  • Encourage loyalty
  • Recognise partners for their performance
  • Provide lifetime memories, associated with the brand

The solution

We designed an online incentive programme called Quest for Convergence, with a ‘futuristic’ theme, to create engagement, awareness and excitement within the HP reseller community.

The partners were incentivised to drive sales with the aim of gaining a place on the end of programme trip. The winners would be those that were in first place on each of the leader boards. Each of the four winners were able to bring a partner or colleague.
The top performing Partner Business Managers were also entitled to gain a place on the trip.

Tokyo was chosen as the incentive trip destination as it was the epitome of the ‘futuristic’ theme. A giant cosmopolitan metropolis of high-speed technology, innovation and ultramodern neon-lit skyscrapers, juxtaposed against the cultural temples, shrines and traditions.

HP Quest Trip

What we did

The itinerary was compiled with a mixture of Japanese traditions and modern-day phenomenon’s, ensuring the winners experienced the city at its best.

Guests stayed at the 5* Park Hyatt, which was located on the top 14 floors of Shinjuku Park Tower. The luxury rooms overlooked Tokyo and the Kanto Plain all the way to Mount Fuji.

Day 1 – Arrivals Day

  • Tokyo SkyTree Visit – the world’s highest, freestanding broadcasting tower with breath-taking views over the city
  • Lunch at Hananomai, a sumo wrestling themed restaurant
  • Visit to the Sensoji Temple (Tokyo’s oldest temple) in Asakusa and shopping at Nakamise arcade
  • Dinner at New York Grill – The bar and restaurant featured in the film ‘Lost in Translation’

Day 2

  • Tour of Meiji Shrine followed by shopping in the famous Takeshita Street (Harajuku)
  • Robot building activity followed by Robot Penalty Shoot Out at Space Bridd Akihabara
  • Drinks at an Akihabara Maid Café
  • Dinner at Fishbank Tokyo
  • VIP Entry to Ele Tokyo nightclub

Day 3

  • Bullet Train to Odawara. Transfer to Hakone, part of the Fuji-Hakone-Izu National Park
  • Lake Ashi cruise on a beautiful boat
  • Lunch at Bert Vois at Yamano Hotel
  • Komagatake Ropeway cable car experience with beautiful views of Lake Ashi and Mount Fuji
  • Bullet train back to Tokyo
  • Italian Dinner at Roppongi Hills Club – an exclusive private members club, not available to book for the general public
  • Drinks at the Star Bar at Roppongi Hills Club
  • Traditional Tokyo night at Ebisu-Yokocho

Day 4

  • Sushi Lesson followed by lunch
  • Visit to Tsukiji Fish Market
  • Shopping in Ginza
  • Dinner at Mon Cher Ton Ton Teppanyaki Restaurant
  • Shinjuku Robot Show

Day 5

  • Depart for flight back to UK

Sumo Wrestling
The group had an exclusive demonstration from sumo wrestling students with a couple of the group taking part in a wrestle with them. They also ate the typical lunch of a sumo wrestler – chicken and vegetables in a broth, which they cooked themselves on a small gas stove at the table.

Robot Football
When guests arrived, they were split into teams . Each team were provided with a half built robot. An instructor walked the teams through the building of their robot – this involved attaching arms, legs and body along with the electronics to make it move. Once built, the teams were given the opportunity to practice the different moves that the robot could do before participating in the penalty shoot-out.

Akihabara Maid Café
A must-see experience on any trip to Tokyo, so a natural choice for our incentive winners. A Main Café is where waitresses dressed in main costumes act as servants and treat customers as masters and mistresses. The maids enthusiastically welcomed the group pouring them special cocktails whilst making wishes and singing songs, interacting with the group and even performed songs and danced for them.

Ebisu-Yokocho
Ebisu is a fashionable district, a glaring neon sign unexpectedly signals the narrow entrance to Ebisu Yokocho. The long alley is lined with compact akachochin taverns, all crammed with a lively crowd. Each of the taverns is unique, so we bar-hopped to make sure we could enjoy several of them.

Shinjuku Robot Show
Tokyo is renowned for its innovation and technology, so a visit to a robot show was imperative. This extravaganza involves lots of singing, dancing, performances and numerous, zany robots of all shapes and sizes; from a full sized chrome unicorn to a T-Rex with LED eyes! Each is paraded around the perimeter of the arena accompanied to music with the addition of female dancers. The group got into the spirit of the evening by wearing head boppers, glow sticks, masks and UV lipstick to wear at the show.

With these lifelong memories, from unique experiences in an extraordinary city, partners returned to the office motivated to sell even more HP products. The buzz and excitement filtered through to colleagues, encouraging them to take part in the next incentive and improve their performance.

“What a trip! I’m so glad I took part in this incentive, what a great reward. It was spot on from start to finish. Roll on the next one!”

The results

5/5

100% of incentive winners rated the trip 5/5

5/5

When asked “Did the program achieve the desired results?” client rated it 5/5

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