Creating a new company culture of recognition with 32% improved retention

Program objectives

  • Promote CarShop as a great company to be part of
  • Recognize employees from across all  departments
  • Increase employee job satisfaction
  • Enhance morale and feelings of appreciation
  • Engage employees with the company values
  • Drive improvement of retention rates

The solution

We recommended utilizing our MyRewards point banking platform technology where employees would receive points for demonstrating certain behaviors and for fulfilling their company values, which could be exchanged for rewards from the global reward catalog.

The program would include two-way recognition, from managers to employees, as well as peer-to-peer nominations. This would encourage a new culture of recognition, strengthen loyalty and drive employees to deliver more as they have stronger relationships with the company and their colleagues.

The program had the facility to award the points to staff and manage their own budget pot so they could use it as they saw fit. With all nominations, approvals and points rewarded being trackable within the dashboard reporting, the HR department would avoid any over spending or misuse of the system.

iMac, iPad and iPhone screens showing the Bet Carshop / MyRewards implementation

What we did

Our creative and digital teams developed CarShop’s recognition program called Engage Rewards.
The site design incorporated the company’s branding and colours. Utilizing the ’tile technology,’ the homepage included a simple, eye-catching design to showcase the features available within the program and how employees could engage with the site.

To maximise engagement and ensure employees could feel appreciated and happy, we incorporated multiple different ways for staff to be recognized for their achievements by their managers, along with by their peers. The more ways staff were rewarded, the more likely they were to remain loyal to the company and stay with business long-term; a benefit for CarShop as they’d be retaining their talent.

Utilizing our Recognition module within MyRewards, the program functionality included:

Quarterly nomination scheme – peer-to-peer nominations to recognize colleagues who have gone above and beyond in demonstrating their fulfilment of a company value. All nominations were put forward for ‘colleague of the quarter’ whereby all approved nominations from HR were rewarded with points.

Long Service – rewards for achieving key anniversaries within the business. Introduced long service awards from 1 year, to show the dedication to employees and improving retention quickly.

eCards – a quick and easy way to demonstrate appreciation and thanks through one click of a mouse.

Instant points vouchers – on the spot, instant reward – add a code into the system to receive points in exchange

Recommend a friend – employees could recommend people to join the company; if they were hired they would be given points

Suggestion schemes – employees could submit ideas for improving the business, with points awarded for ideas implemented.

Wall of Fame – anniversaries and approved nominations, submissions and ideas, all in one place for colleagues to see, like and comment

Points can be exchanged for a prize within the reward catalog, which includes over 5,000 carefully selected products from leading brands, such as Apple, Sonos, Montblanc, Bose, Cadbury, Michael Kors, Hugo Boss, Tag Heuer and many more. The product range covers all key categories, including technology, lifestyle, home and garden and jewelry.

To boost engagement with the site and to maintain momentum and encourage visits and reward redemption, we have run various promotions, in conjunction with the program.

Mother’s Day

CarShop users were sent a Virgin Wine promotion, where if they redeemed any food or drink in the rewards catalog before Mother’s Day, they would be in with a chance of winning a case of wine through a prize draw.
The promotion saw:

1) 2nd highest month for website traffic since launch
2) 2nd highest month for nominations made from employees since launch
3) Increase of engagement by an average of 300%
4) 3rd highest redemption rate from users in a month since launch
5) Average open rate of emails sent of 41% (industry standard is 35%)

Black Friday

Users were offered the chance to win an Ultimate Time Together experience package worth £120 for any reward redemptions made from Black Friday to Cyber Monday. Winner was picked at random.
This generated:

1) An increase in website visits of 100% compared to the previous 5 days before Black Friday
2) The redemptions spiked from 12 in the 5 days before to 31 redemptions across Black Friday Weekend
3) The launch email saw:

  • 47.86% open rate (+12.86% over industry standard)
  • 19.44% click to open rate
  • 9.31% user click through rate

The results

32%

Improved employee retention by 32%

+35%

+35% above the target for active users

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Creating a new company culture of recognition with 32% improved retention

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