Top incentive travel destinations for 2018

Posted by Jo Kelly

The inspiring world of incentive travel always offers businesses a range of top destinations to take their staff each year. As new travelling trends emerge, once popular places make way for lesser known destinations. And 2018’s offerings are set to be some of the most exciting yet.

So whether you’re looking to reward your company’s best performers with an incentive travel trip next year, or motivate your team for those challenging months that might lie ahead, here is our list of top incentive travel destinations for 2018.

Detroit (Michigan), USA

Once one of the world’s wealthiest cities, which gradually became a hub of urban decay and graffiti, this energetic and striking US city in Michigan state is on the rerise.

Take your staff to the stunning island park Belle Isle on the Detroit river. Or let them marvel at the city’s mix of impressive architecture, from the gothic Detroit Masonic Temple to the art deco of The Fisher building. Your company’s car and tech fanatics can learn about US innovations at the famous Henry Ford museum, while music fans can visit the original recording studios of Motown Records at the Motown Historical Museum.

Atlanta (Georgia), USA

From the sprawling metropolis of the state capital, Atlanta, to its alligator-infested marshlands, there’s a great deal for your best performers to experience in this historical US state.

Your team could take picturesque walks through the stunning Callaway Gardens and scenic Chattahoochee National Forest. Or they could look for alligators on a boat ride through the Okefenokee Swamp. History lovers in your company could see the Ocmulgee National Monument. Or they could visit the Martin Luther King Jr. National Historic Site in Atlanta to see the birthplace and grave of the historical civil rights leader.

Hong Kong

Southeastern China’s vibrant city might be famous for its skyline and skyscrapers. But it has so much more to offer when it comes to providing unforgettable incentive travel.

Take your team on a tram ride to experience the breathtaking views of Victoria Peak, or on a glass-bottom gondola to see the remarkable statue of Big Buddha. Let them experience seeing the city’s stunning historic temples, like Wong Tai Sin, or walk alongside the thousands of gold-painted Buddhas at the 10,000 Buddhas Monastery. Other highlights include a visit to see the city’s famous giant pandas, and a trip to a traditional street market to taste the finest dim sum.

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Hvar, Croatia

This beautiful Croatian island is a bit of a celebrity hangout and fast-becoming a popular destination for travel, especially those who like the feel of the water and a good dance.

You could take your staff swimming and snorkeling in the serene waters of the Pakleni Islands, or on a boat trip to see Croatia’s beautiful Blue and Green Caves. Or let them experience diving to explore historic wrecks nestled under the coastal seas. When the sun goes down, let your team unwind and have a dance on the island’s après-beach club scene, or at a nightclub, like the famous club Veneranda.

Kerala, India

Situated at the southern tip of India, this tropical coastal state boasts tea plantations and backwater excursions and could provide a once-a-lifetime experience for your incentive travel.

Your team could cruise down Kerala’s beautiful backwaters on a houseboat, or visit the majestic landscapes of a tea plantation in Munnar to see how tea is made. You could take them to a Kathakali show to experience the cultural displays of costume and colour. Or let them explore the enchanting coastal city of Fort Kochi, famous for its iconic Chinese fishing nets and colourful skies at sunset.


From its historic forts to its crystal clear waters, this stunning Mediterranean island brings together experiences that could make a great trip for incentive travel.

Take your team to the stunning capital of Valetta, and walk along its high scenic historic walls. Or let them explore the island’s underground catacombs, prehistoric temples, and the silent city of Mdina – where very few cars are allowed. Your staff could also take a boat trip to see the famous Popeye village, or the sea caverns of the blue grotto, or experience swimming in the crystal clear waters of the Blue Lagoon.

Mayrhofen, Austria

This picturesque town in west Austria’s Zillertal Valley is best known for its skiing, but Mayrhofen has so much more to offer than slaloms and slopes.

You could take your team on a cable car up to the stunning heights of Penken Mountain. Or your more adventurous staff could venture out across the terrain on a mountain scooter, or have a go at rock climbing. They could even experience the excitement of the activity Funballz – walking on water in a giant inflatable ball. Alternatively, staff could take a hike along the breathtaking Alpine Road, or enjoy the magnificent views of the Zillertal Alps, before letting their hair down at one of the town’s traditional barn nights. Or you could plan your trip in the spring, so you can treat your staff to the music and dance experience that’s Snowbombing. This five-day music festival is held in one of Europe’s finest ski resorts and described as the greatest show on snow.


Southern Europe’s small Mediterranean coastal country is filled with manmade and natural wonders, making it a perfect destination for inspiring travel and adventure.

Take your team river rafting through the Tara river, or let them experience canyoning in the spectacular Nevidio Canyon. They could enjoy a hike through the wondrous Durmitor national park, or a relaxing boat tour across the serene waters of Lake Skadar. Visits to see the pulsating town of Budva, the stunning city of Ulcini, and the world heritage site that’s Kotor Old Town, could also make this a trip for your staff to remember.

Staff could take a trip to Aurora Camp to witness the spectacular Northern Lights, or experience the fun of dog sledding or ice fishing.

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Tromsø, Norway

Known as the capital of the Arctic, Norway’s northern city provides world-beating attractions, ideal for a staff incentive travel experience.

Your team could see the breathtaking glacial landscapes of Tromsø Fjord by boat, or the picturesque sights of Tromsø Botaniske Hage, the world’s northernmost botanic garden. They could also take a trip to the Arctic Cathedral, or see the city sights from above, by taking a cable car to the top of Mount Storsteinen.

Vilamoura (The Algarve), Portugal

This stylish town, situated on southern Portugal’s beautiful Algarve coastline, offers a chic lifestyle and fun experiences, ideal for incentive travel.

You could treat your company golf lovers to a round or two on one of the area’s world-class golf courses. Adrenaline seekers could also enjoy the white-knuckle flumes of the town’s water parks. Or they could experience water sports like speed boats and jet skiing, while others could go dolphin spotting along the coast. In the evenings, staff can enjoy the selection of chic bars and fine restaurants Vilamoura’s picturesque marina has to offer.

Providing your staff with the best incentive travel experiences

Incentive travel isn’t just about the destination and what it has to offer. There’s so much more that goes into creating an exciting and memorable experience for staff, from travel and accommodation to creating the most fulfilling daily itinerary.

Easy to implement – We tailor our events to your business and your needs to help ensure it’s perfect for you, and ready to implement fast.

Engaging – Incentive travel is fantastic for enhancing loyalty and performance, which helps you better lead an engaged, unified and motivated workforce

Easy to manage – Our incentive travel experiences are hosted by dedicated managers. They can organise a whole host of memorable experiences to help make your trip a real success

We’d love to excite, engage and inspire your staff with our services in incentive travel. To speak to a member of our award-winning team:

Or visit the contact us page to make a quick online enquiry to find out how to drive your business performance today.

Jo has worked at CR Worldwide as Events Operations Director since 2004. She is responsible for scoping and delivering all types of events, for clients of all sizes, globally. She manages the division’s team who organise and execute award-winning events – ranging from one-off sales floor days, corporate hospitality events and incentive travel trips, to annual conferences and partner summits.