Motivate Your Team With a SPIF Day

Posted by Jo Kelly

Does your sales team need some livening up? Then a SPIF day could introduce just the spark you’re looking for. Short for ‘Sales’, ‘Promotion’, ‘Incentive’ and ‘Fun’, SPIF days are sales floor events that deliver results through high energy, focused activities that incorporate benefits for both staff and management.

Why do it?

Sometimes know as ‘sales activation days’ or ‘hype days’ or ‘floor walks’, the idea behind running a SPIF day is to boost knowledge or expertise of a particular brand, product or range. Perfect for launching a new product, the whole day carries specific direction with the intention of educating the team in a dynamic and fun fashion. Driven by the manufacturer or vendor, the day centers around the promise of incentives for reaching sales targets, perhaps with on-the-spot prizes for top sellers throughout the day.

These sorts of activities generate a sense of healthy competition to encourage optimal performance. Staff naturally want to perform well against their peers and the instant prizes provide an added motivational bonus too.

SPIF days are designed to break up the routine of repetitive days in the office, which can become monotonous and boring. Your staff can begin to feel stuck in a rut if every day involves the same schedule and tasks, so introducing a bit of excitement can make all the difference.

It makes sense to kick off with an introduction to the day, explaining the running order and setting targets to create a buzz of excitement. Sales people tend to be competitive and SPIF days are designed to enhance this trait, with various tactics available to maximise it.

You could feature leader boards, or scrolling screens displaying brand messaging, with regular reminders of the available awards to keep everyone focused. The entire day is designed to keep the team motivated and performing at optimal levels.

It is also worth considering a SPIF event as a launchpad if you are ready to launch a new incentive program for your business or a big reveal, like a new website. It can also be a very effective way to ramp up enthusiasm midway through a project, to remind staff of incentives being offered and to reinforce key messages.

Engage with your staff

The key to an effective SPIF event is communication.  Without it the whole day could be an anti-climax if people are unsure of what’s going on or what they are supposed to be doing.

The day needs to open with a bang, to get everyone’s attention and ensure that all team members are invested in the activity.

After this, maintaining their interest is crucial, as it’s too easy for momentum to drop off, especially in the post-lunch lull. The event manager has a vital role to play in keeping the team involved and motivated from start to finish. There are various ways to do this, from walking the room with constant snacks and drinks, to running interim games that refresh focus and return staff to the task at hand.

It is certainly worth using SPIF days to maximize a positive feeling of competition, but they are also a fantastic way to boost team spirit. The upbeat ambience and sense that you’re in it together encourages loyalty. This element of the day can be promoted through a group lunch, perhaps keeping it fun with a themed meal that allows people to compare notes and discuss their thoughts on the day so far.

At the end of the day it’s a good idea to finish by giving out prizes, to recognize top sellers and to reward all the hard work that has been put in. This also helps to cement team spirit after intense periods of selling, bringing all participants together for a positive and rewarding round up.

Impact and value

When it comes to set up, SPIF days are straightforward to organize and cost-effective to run, and the impact is felt throughout the office. It’s a smart and easy way to ramp up sales fast, and it’s also easy to measure success according to targets set and achieved on the day. With the intense product training involved, SPIF days have the potential to turn your team into experts in their field, with exceptional product knowledge and sky-high motivation.

6 Top Tips for a successful SPIF day

  1. Budget: This needs to be clear upfront, so the day can be planned within the given parameters and expectations are realistically set.
  2. Planning: Who is main point of client contact? Who is the office manager? How much space can be made available on-site? Where is the location and how will the travel there be handled?
  3. Set out your objectives: Be clear on what you want to achieve as it helps in the planning. What do you need? Who needs to be involved?
  4. Support: Who is the client? This person needs to be fully briefed on objectives, branding and messaging in order to field any staff questions.
  5. Schedule: When can staff be engaged with the event and when should they be focused on their work?
  6. Fun: This is the most important aspect. For your day to be successful, it needs to be fun so staff are engaged and receptive. After all, there’s no point to a SPIF day if it’s not fun!

We have run award-winning events and have a team of experts on-hand to plan your day. Take a look at some of our creative, themed SPIF days here.

For further information or ideas on a SPIF day for you, contact our team today.

Jo has worked at CR Worldwide as Events Operations Director since 2004. She is responsible for scoping and delivering all types of events, for clients of all sizes, globally. She manages the division’s team who organise and execute award-winning events – ranging from one-off sales floor days, corporate hospitality events and incentive travel trips, to annual conferences and partner summits.