In response to the devastating destruction and damage caused by the Californian wild fires this year, rewards and recognition program provider CR Worldwide has added the option to donate to The California Fire Foundation through its rewards platform. In response to a request from a business customer, the option was added for users to redeem earned points into cash donations to support the victims of the fires that have affected so many lives.
Juliet Caswell, Product Director at CR Worldwide (CR) said: “It is with great pride that we have been able to implement change quickly in line with customer preferences.” She continued: “We are passionate and committed to our own CSR mission and are delighted to be able to incorporate this reactive approach for our customers, to embrace theirs, too.”
The donate-now option is available to all CR customers – following the initial set up, many more US business customers have added The California Fire Foundation to their rewards program homepage.
The California Fire Foundation (CFF), a non-profit organization, provides emotional and financial assistance to families of fallen firefighters, firefighters and the communities they protect. Formed in 1987 by California Professional Firefighters, the California Fire Foundation’s mandate includes an array of survivor and victim assistance projects and community initiatives.
Our ability to quickly include The California Fire Foundation in the catalog allows users an option to direct their points to where they can deliver timely help to those in need.”Simon Turner, President
Simon Turner, President of CR US said: “Our reward and recognition programs are carefully designed and implemented to maximize user engagement. Our ability to quickly include The California Fire Foundation in the catalog allows users an option to direct their points to where they can deliver timely help to those in need.”
CR Worldwide (CR) helps companies grow by rewarding best behaviors from the people most valuable to their businesses (employees, customers and partners). Its unique platform, MyRewards®, was developed from the ground up in Stratford-Upon-Avon, UK – where the company is still headquartered.