CR Worldwide Appoints Chief Revenue Officer

Posted by David Gould

CR Worldwide has appointed Peter Singh as Chief Revenue Officer, to lead the company’s global go-to-market strategy

The multi-award-winning B2B technology and services company helps global brands to significantly increase business performance. By implementing software, delivering events and managed programmes, CR Worldwide helps businesses to drive the highest levels of motivation and engagement across employees, customers and partners.

Peter is well placed to help CR scale globally, with over 25 years sales and leadership experience within some of the largest global independent software vendors. These include Computacenter, Oracle, Compuware and Logica, as well as several growing companies. Peter joins from Digital Fuel, which was acquired by Apptio, where his responsibilities were similar, as EMEA Sales Director.

Peter Singh said: “I am excited to be joining CR at such a pivotal time in its organisational growth. There is a tangible and compelling correlation between higher motivation/engagement and increased business performance. Leading organizations have used CR solutions to increase revenues, reduce costs and manage risks. Our solutions also assist companies in their people welfare programmes, which are of growing importance now.”

He added “We are growing rapidly and would be delighted to hear from potential customers, partners and individuals who want to find out more about how we can align together.

David Gould, Chief Executive Officer, CR Worldwide, said: “I’m delighted to have Peter on board. He brings with him a wealth of sales leadership experience to help us move to the next level.”

CR Worldwide was named Number One UK provider by C&IT in its State of the Industry: Incentives Report 2019.

David joined CR Worldwide as CEO in 2014. Leading a team of performance improvement experts, building and managing engagement programs, he is responsible for developing and growing the business to support new and existing clients.