Bringing home the double at the Incentive Awards 2019

Posted by David Gould

CR Worldwide are celebrating winning two prestigious accolades for Best Incentive Travel Trip and Best Place to Work at the Incentive Awards 2019.

“We are incredibly proud and thrilled to win big at the Incentive Awards. It’s a pleasure to have a won for both a client project and our own company achievements” commented David Gould, CEO, CR Worldwide. “We work hard to create the best possible results for our client programs and events, so to be rewarded with an award is brilliant. The results, attendee testimonials and client feedback was outstanding.
At CR our priority is to ensure our employees have the best working environment, to promote happiness and positivity as well as loyalty. We are a motivation, engagement and recognition business, so we practice what we preach internally. We’re delighted that this has been recognized by the judges.”

Incentive Awards 2019 winners

WINNERS – Best Incentive Travel Trip – HPE Power Up

We were tasked to design a digital incentive program that would drive sales YOY and attach rates over the quarter, create hype and excitement around the program, deliver a high-impact, high energy trip in keeping with the program name – Power Up.

At the core of the program, we would design a fully branded website, utilizing our channel performance technology platform, MyRewards®. This hub would include objectives of the incentive, how to participate and details of the rewards available for successful performance.
Through the GDPR compliant portal, we could send regular email communications to the channel partners, to provide updates and run tactical incentives.

To motivate partners to participate, we identified that regular face-to-face touch points via SPIFF events throughout the incentive period, would help to connect the audience with the incentive.

But ultimately, to drive partner participation, we suggested including an aspirational destination as part of an end of programme trip, for people to strive to gain a place on.

The chosen trip destination was a two-centre stay in South Africa combining a Safari and adrenaline activities in Cape Town.

The itinerary had an overlying ‘Power Up’ theme and included a one-night stay in a Safari Lodge with game drives and South African BBQ’s to kayaking at Boulders Beach with the unique penguin colony, powerboating in Hout Bay, table mountain excursion with cable car ride, a 14 course African banquet with an interactive drumming session and the piece de resistance; a surprise Harley Davidson transfer to Cape Point – the itinerary was action-packed to really give a South African experience.

The HPE Channel lead commented: “Through planning and execution our event was on point. From initial views the agenda was jam packed, but with the great event management skills it ran super smooth, with all attendees feeling they had been given a great experience without over doing it. The activities arranged engaged everyone well & drove them to build relationships which only added to the experience and pleasure of hosting. It was a truly great trip and I look forward to working together on the next one.”

CR helped deliver 110% of the target, received a NPS score of +100 and scored 100% when asked if the program/event has helped achieve business objectives

Learn more about Incentive Travel

WINNERS – Best Place to Work – CR Worldwide

We know from our line of business, employees are the biggest asset to a business. Our employees are encouraged to share ideas and suggestions as and when they have a lightbulb moment.

The strong leadership, enthusiasm and strategic direction from our CEO, Chairman and executive team, pave the way to ensuring our business successfully increases revenue YOY. We are committed to fulfilling a mission of ‘engaging people, shaping culture and driving performance’, which applies both internally with our employees as well as providing these results for our clients too.

CR Champions are an internal culture group of staff, who are dedicated to continually improve our working environment and embody our core company values. They meet monthly to get involved in having a say in how life at CR can be improved and championing great initiatives.
CR Champions are also responsible for charity fundraising and continuously raise awareness for our employee selected charity, Mind.

Utilising our own recognition platform technology, MyRewards, our online portal aims to ensure our staff feel valued. We refer to our staff as superheroes, so it was only apt that it’s called CR Heroes.

We run an anonymous Employee Engagement Survey, to invite feedback and opinions from our staff and to measure current levels of satisfaction with the company as a place to work and develop their career. This is so we can continuously improve our business, culture and performance.

  • 70% of employees feel proud to work for CR Worldwide.
  • 73% of employees are excited when CR Worldwide is going.
  • 62% of employees strongly recommend working for CR Worldwide.
  • Our employee NPS is +51

David joined CR Worldwide as CEO in 2014. Leading a team of performance improvement experts, building and managing engagement programs, he is responsible for developing and growing the business to support new and existing clients.