Australia Wildfire Disaster Donation Fund

Posted by David Gould

Australia is currently experiencing one of the worst wildfire crises’ in history. The unprecedented bushfires have caused devastation to the land, wildlife, people, homes and communities.
At CR Worldwide, we wanted to support the charities who are making an impact on stopping the spread of fires and are rebuilding the country.

Juliet Caswell, CR Worldwide Product and Proposition Director shared “Our Reward Services Team suggested that they thought it would be a great idea if we could support the related charities, by raising money through our rewards catalog that’s hosted on our client incentive and recognition programs. We initiated this quickly, and our global program users now have the option to redeem their points earned against the charity of choice. In the first two weeks, we saw have seen over AU$2000 of donations made. This has proven to be a popular option with our users, so we expect to see an increase in total money raised over time.”

We are committed to supporting other charities as part of our CSR policy

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The three charities we are supporting include:

Australian Red Cross
Their teams are on the ground supporting people at relief centres, recovery centres and evacuation centres by coordinating food and water supplies, distributing hygiene kits and pet supplies, plus satellite phones to those who are isolated. Info here

The Trustee for NSW Rural Fire Service & Brigades
The NSW Rural Fire Service is the lead combat agency for bush fires in NSW and is widely acknowledged as having the largest volunteer fire service in the world. Info here

WIRES (NSW Wildlife Information, Rescue and Education Service)
Responsible for rescuing and caring for wildlife and is the largest wildlife rescue organisation in Australia. Info here

We’ll make an update with the total amount raised shortly. Our thoughts are with all those affected by this devasting disaster at this difficult time.

David joined CR Worldwide as CEO in 2014. Leading a team of performance improvement experts, building and managing engagement programs, he is responsible for developing and growing the business to support new and existing clients.