A-Team themed Focus Days drives increase in Acer product sales
- To increase Acer product sales and revenue
- To raise awareness of and enthusiasm for the Acer product range
- To raise the profiles of individual Acer Account Managers with reseller sales staff
CR Worldwide created a programme designed to get Acer noticed through a high profile campaign with an energetic, memorable theme.
We created an ‘Acer Team’ branded points banking website to record sales performance and communicated and drove awareness of the initiative through a launch event and Focus Days held on the sales floor, throughout the four month period.
What we did
Acer approached CR Worldwide to help increase sales by raising the profile of their products, and of their Account Management team, in a deeply competitive channel environment. Acer wanted to roll this programme out to their distributors and their sales teams throughout the UK.
CR Worldwide created a programme designed to get Acer noticed through a high profile campaign with an energetic, memorable theme. Continuous individual sales effort against pre-set targets was to be generated by ongoing individual reward, sales-related activity programme, an aspirational travel prize and a night out for the top Acer Team performers from each targeted distributor.
We created an ‘Acer Team’ branded points banking website to record sales performance, with claims being approved by management before rewards were distributed. Points balances were redeemed through the reward catalogue included on the site, featuring appropriate ‘A Team’ related rewards.
It was recognised that communications would be a particularly important ingredient of this campaign, so investments in terms both of money and of time was made here, including visits, events and promotional items as well as regular emails and web-based news and updates.
‘The Acer Team’ theme was based around the popular TV programme and film, with the Acer Account Managers replacing the A-Team members. Three Account Managers, along with a Mr T look-a-like, went into action visiting distributor sales floors to launch the programme, followed up by a series of three more ‘Focus Days’.
To raise awareness and communicate the initiative, each day utilised the A-Team theme and included a vast array of creative elements from t-shirts, life size cardboard cut-outs, ‘grab a grand’ machine, Acer themed playing cards and mystery code competitions.
Every sale on the day was recorded, keeping the momentum going and sales building throughout the four month campaign.
The ‘Focus Day’ themselves generated sales spikes, whilst individual bank accounts with points based rewards stimulated ongoing sales effort.
Acer now has a significantly higher profile amongst reseller staff, its product range is more fully understood and appreciated and the stage is set for continuing excellent ongoing sales performance.
“Now everyone remembers the Acer Team and the Acer product range, with excellent on-going sales results. Distributor sales teams now think Acer first.”Acer UK
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