The benefits of incentive travel – before and after your trip

Posted by Jo Kelly

Incentive travel can be a powerful business tool to drive optimum employee performance. When used efficiently as a kind of “carrot and stick” approach – referring to the idea of offering rewards to induce good behavior – a good incentive travel idea will act as an inducement to staff, in the run up to, and during, the trip.

When executed well, however, incentive travel has many benefits that can be felt both before and after a trip.

Here are some of the key benefits that can come from good incentive travel ideas, before and after the trip happens.

As a result, incentive travel rewards don’t just help drive optimum performance, they can maintain it too, further boosting your wider business performance.

See how incentive travel can motivate employees

Before the trip:

Buzz and anticipation

The announcement of an incentive travel opportunity can create excitement in the office. It will also be a hot topic of conversation, generating a positive reaction and, as a result, a bit of morale boost.

Boosting motivation

The knowledge that the trip reward has been made available to your employees should capture their attention, and make them feel valued and keen to prove themselves. Once targets are set, so that staff know what to achieve to win a place on the trip, you can expect a frenzy of activity as employees seek to secure their spot.

Increasing productivity

Higher levels of engagement and renewed motivation can have a significant impact on productivity. You can expect to see staff demonstrate fresh drive and passion as they focus on results that have a direct effect on product output.

Achieving business goals

As activity levels hit a new high, there will inevitably be more sales, with more staff achieving their targets. This should mean better results for your business and a positive impact on your bottom line.

Strengthening sales channels

Channel partners can also become highly engaged with your brand and your products when something as desirable as incentive travel is made available to them. If they work on competitive brands too, this approach can give you an edge that makes your company stand out and helps ensure that your channel sales team is well and truly focused on you.

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After the trip:

Refreshed and work ready

Having invested time and energy into reaching peak performance in the office, your staff are likely to truly appreciate the rest and relaxation that incentive travel can bring. In turn, this can allow employees to return to work refreshed and ready for action once again. And, hopefully, keen to earn their place on your next scheduled incentive travel trip.

Positive thinking

The exciting experience of a holiday commonly makes people feel good. The unique experience of a rewarded incentive travel trip can trigger a stronger positive reaction and enhance morale, after buzzing staff are back in the office. Happier staff should have a better attitude to work and make the office an enjoyable place to be. This can spark shared good feelings across your workforce about being part of your company.

Increased loyalty

All these good feelings and new appreciation towards your company for providing such a premium reward can also build strong bonds with your employees. This can encourage them to become loyal to your business and brand and want to stay with your company for longer. If they know they will be treated well at your company, and that hard work is appreciated and rewarded, they will be less likely to investigate moving elsewhere or to one of your competitors.

Stronger team

Incentive travel trips that reward a whole team can provide an excellent opportunity for team building. When employees spend time together outside the office, it can enhance relationships and allows staff to get to know each other even better. If new friendships can be built, then your team dynamic should improve too, inspiring better working relationships on return to the office.

Long-lasting memories

Time spent on an incentive travel trip can create memories for an employee, which link to your company and last well beyond the experience itself. This can also lead to conversations among colleagues and friends, during which they would portray your company as a positive and rewarding place to work. It’s worth remembering that no one can really promote your brand better than your own happy, satisfied and loyal staff.

With benefits like these, from start to finish incentive travel can both drive and maintain your best staff performance. As a result, you can get better results from them and, in return, your business and your bottom line.

Helping your business make the most of incentive travel

Travel incentives provide a conversation topic, a goal, and a motivational factor to your staff. Giving them something to focus on and work towards. Wherever your destination your incentive travel should be a driving factor that helps your staff to stay focussed and motivated both before and after their trip.

At CR Worldwide, incentive travel is just one part of the event services we offer. We can quickly, design, develop and implement incentive travel events that provide a range of benefits for you and your staff. Our events are:

Easy to implement – Our events are quick to set up and are tailored to suit your staff, your needs and business goals.

Engaging – Quickly enhance loyalty and performance, creating an emotional bond with your brand, and increasing company awareness.

Easy to manage – Run and hosted by dedicated managers, who provide exciting schedules of activities and experiences and help to execute your itinerary.

We’d love to excite, engage and inspire your staff with our incentive travel services. To speak to a member of our award-winning team:

Or visit the contact us page to make a quick online enquiry to find out how to drive your business performance today.

Jo has worked at CR Worldwide as Events Operations Director since 2004. She is responsible for scoping and delivering all types of events, for clients of all sizes, globally. She manages the division’s team who organise and execute award-winning events – ranging from one-off sales floor days, corporate hospitality events and incentive travel trips, to annual conferences and partner summits.