Our recommended incentive travel destinations for 2016

Posted by Jo Kelly

Incentive travel is set to grow in 2016. Holiday rewards are becoming very popular, partly thanks to their adaptability, and partly because they offer an excellent return on investment.

Travel incentives can be scaled up or down to fit any budget, from a UK-based weekend getaway, to a European city break or a long haul luxury holiday: the variety of options is almost endless.

One step ahead (as usual!) we’ve compiled a list of the top ten destinations for this year, to give you a flavour of the tempting offers you could make to your employees. These amazing holiday destinations have been chosen specifically to add an emotional, experiential value to your travel incentives programme.

Baku – Azerbaijan: Capital Land of Fire

A fascinating blend of East and West, this Eurasian city boasts stunning new skyscrapers alongside ancient 12th century buildings. The Old City is sheltered by fortress walls and makes for a captivating walking tour of historical sites. A taste of Azerbaijan cuisine is also available in a professional cooking class, and the not-to-be-missed experience of a therapeutic crude oil bath in Naftalan.

Cape Town, South Africa

A long-standing favourite, Cape Town’s beautiful scenery, vibrant city life and breathtaking view of Table Mountain are ever-popular. This city boats the Stellenbosch wine region and an array of leisure activities in Camps Bay including shark cage diving, abseiling, windsurfing, whale watching, snorkelling or shopping.


Copenhagen’s Scandinavian charm centres around traditional neighbourhoods with small, narrow streets and crooked houses, plus countless shopping streets, cosy cafes, restaurants, canals and a contemporary waterfront. Numerous activities are available, from wakeboarding to authentic Nordic cooking classes, and exciting evening of entertainment at the Music Box.


Croatia’s beautiful coastline is surrounded by over a thousand islands. Medieval attractions of historical interest can be found inland, such as Dubrovnic’s Old Town and Zagreb’s Gornji Grad, while island-hopping provides fantastic nightlife with nightclubs, beach parties and festivals taking place overlooking the crystal clear sea.

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Greenland’s rugged island landscape and unique seasons offer a fascinating destination, brimming with outdoor activities including skiing, dog sledding, snowmobiling, mountain climbing, kayaking, fishing or diving. To admire the landscape there are flying tours of the magnificent icebergs and glaciers, or a boat to the hot springs of Uunartog. This destination also offers the chance to see the infamous spectacle of the Northern Lights.


With its year-round sun, Malta is a sunshine destination boasting many sports activities alongside wellness and spa facilities at luxury hotels and club resorts. Comino’s beautiful Blue Lagoon, a protected cove with stunning white sand and clear waters is perfect for snorkelling, and for historical outings, Valletta’s battlements, forts and Cathedral can be visited by cruise boat and minibus.

Qatar – Taste of the Arabian

For an Arabian experience, visit Qatar’s heritage souqs, world-class museum of Islamic Art and extravagant malls. You can take a tour of the southern desert, viewing colossal dunes, or enjoy the country’s traditional sport of camel racing. For entertainment, Katara Cultural Village offers a range of performances including opera, live music, cinema, and English-language theatre.


Romania’s stunning mountain scenery and Black Sea coastline make for an attractive destination. Enjoy Bucharest’s beautiful architecture or follow the trail of Vlad the Impaler, aka Dracula, through Transylvania, on a unique tour including the Old Princely Court, Cozia Monastery and the cathedral. You can even tour Bran Castle, the legendary home of Dracula!


A visit to Halong Bay’s tropical forests, caves, and waterfalls will reveal Vietnam’s natural exotic beauty. The lush island of Cat Bu offers rock climbing, hiking, biking and sailing while lovers of extreme sports can enjoy kitesurfing in Mui Ne, and swim through underground rivers in the Paradise Caves at Phong Nha-Ke Bang National. To relax, Vietnam offers exceptional spas set in a marble temple or cookery classes to sample real Southeast Asian cuisine.

Vilnius, Lithuania

This beautiful Baltic city boasts Europe’s largest elaborate old town at its heart. Choose from tours to admire the city’s beautiful architecture to more adventurous activities such as go-karting or climbing with a zip wire through the trees. For a unique experience, Labyrinthus provides a trail through darkness in its maze adventure or teams can undertake a thrilling game of Canoe Polo at Force One.

We’d love to help you engage, motivate and inspire your team with our innovative incentive travel services. To speak to a member of our award-winning team:

Jo has worked at CR Worldwide as Events Operations Director since 2004. She is responsible for scoping and delivering all types of events, for clients of all sizes, globally. She manages the division’s team who organise and execute award-winning events – ranging from one-off sales floor days, corporate hospitality events and incentive travel trips, to annual conferences and partner summits.