Providing corporate hospitality at award shows

Posted by Jo Kelly

Treating your staff or clients to a night at a top awards show can give them a special experience – from dressing up in their finest attire and attending a classy venue, to watching famous presenters announce the winners.

Adding top corporate hospitality services to the event, by giving your guests the VIP treatment, can make the experience even more special for them. These luxuries can create unforgettable memories, while making your business stand out.

From transport and accommodation to seating and after-show-party entertainment, we show you how to provide the best corporate hospitality experience at an award show.


When it comes to creating a corporate hospitality event for your staff or clients, you shouldn’t just think about the event itself. In this case, transport that takes your guests to an awards show and back, while reducing the stress of arriving on time, can also add to the experience.

It’s a good idea to also include top private transport, like a flashy limousine. This can take your staff or clients right up to the event doors in style, before conveniently collecting them after the awards show ends.


Rather than having your guests worry about the time, have to leave the event early, or endure a long journey home, why not include a stay in nearby accommodation? Better still, choosing a four or five-star hotel, where they can sleep in luxury and enjoy a lavish breakfast the following morning, can extend the extravagant event experience.

Your corporate hospitality treatment could even start at the hotel, where your top performing staff could enjoy a pampering session, before they are whisked off to the event in the evening.

See our other hospitality suggestions

Arrival and seating 

Many top award shows, like the BAFTAs and the Brits, involve that excitement of walking up the red carpet. Your corporate hospitality should allow your guests to enjoy this once-in-a-lifetime moment, if it’s available. Your staff and clients can experience what it’s like to be a star and walk amongst celebrities and those highly regarded figures who inspire them.

Making sure your guests have great seating is another important part of providing top corporate hospitality at an event, like an awards show. You should ensure they have VIP seats, ideally positioned, so that they are close to the stage to watch presenters as they announce each award. Your clients should be in prime position so they can be seen and mingle with other guests too.

Food and drinks

Food and drink is often a big part of the corporate hospitality experience at an awards show. Many include premium packages, with champagne receptions on arrival and three-course meals, which can really add to the event and are worth considering. If a meal isn’t on offer, consider taking your guests to a nearby top restaurant before the event for a slap-up meal instead.

It’s also a good idea to include full access to a venue’s private bar, where guests can enjoy drinks before, during, and after the show. Arranging for complimentary wine to be provided for your employees or clients can also make them feel well-looked-after and special.

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There is often a great deal of entertainment on offer at an awards show, so you should arrange for your guests be part of it. This can include a short concert, which runs prior to the event, as people start to arrive. So it’s wise to arrange for transport to get your guests there in plenty of time.

A VIP after-show party can also offer the perfect end to the whole awards show experience. It can allow your staff and clients to really let their hair down, sip champagne and rub shoulders with the rich and famous, as they dance the night away.

Helping you provide corporate hospitality at an awards show 

At CR Events, we have great expertise in providing unrivalled corporate hospitality for some of the best award shows. Our offerings are designed to make your guests feel special, create memories that are forever linked with your company, and make your business stand out.

We’d love to excite and inspire your staff and clients with our luxurious corporate hospitality services. To speak to a member of our award-winning team:

Jo has worked at CR Worldwide as Events Operations Director since 2004. She is responsible for scoping and delivering all types of events, for clients of all sizes, globally. She manages the division’s team who organise and execute award-winning events – ranging from one-off sales floor days, corporate hospitality events and incentive travel trips, to annual conferences and partner summits.