An exhibition is a fantastic way to create a platform to showcase aspects of your business or provide a way to educate delegates at a conference or corporate events.
Choosing to have an exhibition stand at an event is step one in terms of putting your exhibition together, but what else should you keep in mind to maximise the potential of your exhibition?
You might be invited to exhibit at a major corporate event in your sector, where you and your competitors might have a presence.
In these situations, you need to outshine your competition. One way to do that is by focussing your exhibition around a specific theme.
This might be based on the overall topic for the event, such as what the keynote speeches at a conference relate to. Or, you might use your exhibition to highlight a key point of your business or showcase its ethos.
A theme can really help you to keep your exhibition on track. You might be tempted to use your stand to tell visitors everything about your business, but this can be an information overload. Instead, focus on something specific and provide ways to get in touch for more information.
What to showcase
Once you have a theme you can start deciding on what you want to showcase. This can be invaluable in working out not just what you want to show off to visitors on your exhibition stand, but also how.
For example, you might want to showcase a new process and innovation that you offer to your business sector.
You need to decide how to do this: are people on hand to talk through the process? Or is everything done through an animation or diagrams that are built into your exhibition stand?
Think about what the purpose of your exhibition stand might be, this could include:
- Promoting a service
- Promoting your business
- Driving recruitment
- Showcasing your products
Depending on what you choose to exhibit, the approach you take to what topics you cover and your forms of presentation will differ.
For instance, trying to drive recruitment through exhibiting at a careers fair or trade event might see you highlighting the more impressive projects or clients you’ve worked with, while also drawing attention to the opportunities and benefits working for your business affords staff.
Keep everything on your exhibition stand relevant to your theme and present information in ways that will be engaging. Having interactive elements, demos, hand-on experiences and people to talk to are all fantastic options for ensuring that your exhibition stand is as engaging and attractive as possible.See our information on events
Keep everything on your exhibition stand relevant to your theme and present information in ways that will be engaging. Having interactive elements, demos, hand-on experiences and people to talk to are all fantastic options for ensuring that your exhibition stand is as engaging and attractive as possible.
Once you’ve decided on your theme and content, you can begin to pull together the various assets you need to put on a memorable exhibition. There are a number of things to be mindful of:
- What assets you need – from exhibits to the overall styling of your stand
- What equipment – such as sound systems, projectors, etc.
- How many staff you need
- How big your exhibition stand needs to be to accommodate everything
- What the styling of the stand will look like – how will you be found in an exhibition hall?
- How you going to be memorable to delegates and standout – such as handing out branded giveaways, collateral, or providing entertainment around the stand
There’s a lot to keep in mind when putting together an exhibition, not only in terms of creating and organising the content for your exhibition stand, but also deciding on the design and size of your exhibition stand.
Putting all of these moving parts together takes time. This is why it is important to plan ahead when it comes to your exhibitions, giving you the opportunity to amend or accommodate potential delays while still allowing you the time to get everything in place, ready for when your stand starts to receive visitors.
We are CR Worldwide
Brands of all types trust us with their Corporate Events
How can we help you plan the perfect exhibition?
An exhibition is a perfect showcase for a business, its staff, its skills and its products. The CR Events team offers a range of ways to help support businesses looking to showcase their services. From help with branding and organisation, to management and promotion.
At CR Worldwide we can quickly, plan and implement events that do more for you, your partners and your staff. Our events are:
Easy to implement – Our events can be quickly and easily set up and planned, and are tailored to suit your staff, your needs and business goals.
Engaging – Enhance loyalty and performance, creating an instant emotional bond with your brand, and increasing company awareness.
Easy to manage – Run and hosted by dedicated managers, who provide exciting schedules of activities and experiences, doing the hard work for you.
We’d love to excite, engage and inspire your staff with our events services. To speak to a member of our award-winning team: